Muscat – Jebel Sifah, Muscat’s premier getaway destination, recently announced the opening of its first full service supermarket to be operated by world renowned Dutch food retail chain, ‘SPAR’. The new amenity comes as part of the destination’s ongoing commitment to providing exceptional services and bringing quality international brands for homeowners and visitors.
Operating in 48 countries, ‘SPAR’ first launched in Oman in 2014 and has since expanded to 26 stores across the Sultanate. The new Jebel Sifah store will allow customers to benefit from access to international and locally sourced produce with a wide range of choices at great value including fresh produce such as meat, seafood, fruits and vegetables that is available on a pre-order basis, as well as a bakery, confectionaries, home and personal care products. The outlet is open weekdays between 8am-1pm and 4.30pm-10pm, and from 8am-10pm on weekends and public holidays.
Jamie Houston, Destination Director at Jebel Sifah, said, “We are delighted about this partnership with the internationally acclaimed food retailer ‘SPAR’. This is an important step to ensure that residents have a full range of services that our flourishing town Jebel Sifah offers.”
Mr Devendra Kumar, General Manager of ‘SPAR’ said, “We are glad to partner with Jebel Sifah, as this new collaboration comes in line with our vision to expand across the Sultanate and enhance the shoppers’ experience in terms of freshness, value, choice and superior customer service.”
Located a 40 minute drive from the capital Muscat and a world away from the stress of everyday life, Jebel Sifah is nestled between the towering peaks of the Al Hajjar Mountains and the tranquil crystal waters of the Arabian Sea. Since its launch in 2008, Jebel Sifah has become Muscat’s premier getaway destination boasting a wide variety of freehold properties, and premium amenities including the four-star Sifawy Boutique Hotel, the 9-hole Harradine Golf Course, designed by Peter Harradine, the widely successful The Bank Beach Club, as well as a diverse range of restaurants and thrilling water activities.
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About Muriya
Muriya is a joint venture between Orascom Development Holdings (70%), a leading developer of integrated destinations and OMRAN (30%), the tourism development arm of the Omani Government. The company was created in 2007 to stimulate external leisure investment in Oman and showcase the history, culture and natural beauty of the country, in which time it has grown into Oman’s leading private tourism developer. Muriya, true to its motto ‘Developing the Future Together’, currently has four development projects comprising Hawana Salalah, Jebel Sifah, City Walk and As Sodah Island.
Muriya’s flagship destination Hawana Salalah is located in the tropical city of Salalah in the far southeast of Oman, with an area of 13.6 million sqm and will house a total of seven hotels, of which the 422 room Salalah Rotana Hotel, the 400 room Fanar Hotel & Residences, the 87 room Juweira Boutique Hotel and the 15-beachfront hut, Souly Lodge are operational, totalling the available luxury hotel rooms to almost 900. The destination is home to Oman’s first aqua park, the Hawana Aqua Park, a 170-berth marina, freehold residences, which are available to own or rent, and retail venues, restaurants and cafes.
Jebel Sifah, located 40 minutes from Muscat, is spread over 6.2 million sqm and is designed to include six world-class hotels, of which the 67-room Sifawy Boutique Hotel is operational. It also houses freehold residences, which are available to own or rent, an 84-berth marina, and a wide range of dining and leisure facilities, and the 9-hole PGA Harradine signature golf course which is managed by Troon International, Muscat’s first course offering spectacular sea and mountain views to golfers.
Muriya’s third development, City Walk, is currently in the pre-construction phase. It is a 47,499 square metre project located in the heart of the capital Muscat and will be developed as a vibrant central beachfront commercial complex with an upscale 5-star hotel, exclusive retail area, restaurants, cafés and a dedicated cinema complex. Muriya’s fourth project, As Sodah Island, is placed off the coast of Dhofar, located in the Indian Ocean. The project will feature 32 chalets with their own private pools and beaches upon completion.
For press inquiries and images, please contact:
Sudipta Dasgupta
TRACCS Public Relations
Telephone: +968 94558787
Fax: +968 24 649-088
Email: Sudipta.Dasgupta@traccs.net
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