30 November 2008
Dubai, United Arab Emirates, November 29th 2008. Preparations are in full swing to host the first Drink expo ever specialized in Beverage technology, Liquid Food and Mineral Water in the Middle East and North Africa Region, The Dubai Drink Technology Expo is scheduled on 14 - 16 December 2008, at the Dubai International Convention and Exhibition Centre, Zaabeel Hall.

This high profile exhibition presents worldwide range of products and services in the area of beverage technology and liquid food.  Dubai Drink Technology Expo offers the state-of-the-art technology, logistics solutions, and raw materials for every type of beverage and liquid food for the entire industry, which constitutes a vital element to the consumers all over the world. The event will focus on promoting the latest drink processing and packaging systems, light machinery, equipment, technology, materials and services to brand owners, retailers, beverage service operators, manufacturers, processors and logistics services providers. Dubai Drink Expo is a member of the American Beverages Association the world largest gathering that brings together the leading manufactures of beverages 

The exhibition coincides with the remarkable development in the beverage and food industry in the Gulf, the Middle East and North Africa during this period of time. There is a growing increase in demand, resulting forthe increase in the standard of living and the growing health awareness among people. Indications of the non-alcoholic beverages and liquid food industry in the Jebel Ali Free Zone indicates that the number of the factories producing non-alcoholic beverages operating in the area is increasing, as there are 115 production facilities distributing their products in the country, the gulf region and worldwide. 

Beverages drinks and liquid food industry set up in Jebel Ali Free Zone Authority, saw remarkable growth in recent years in terms of supply and demand. The number of beverages establishments in JAFZA reached 115 establishments. The vertical and horizontal expansion of Drinks and liquid food manufacturing and processing industry in the JAFZA is influenced by the progressive demand in the region and internationally and by the rise in the population, standard of living and the increase in health consciousness. 

KORONES AG's regional director Mr. Frank Hollmann said that "we are an exclusive market representative for the Middle East & North African countries in terms of Machinery and Packaging industry, mainly the beverage & dairy sector also the food & confectionary industries. And since MENA area is one of our most important regions, we don't want to miss any chance to see our customers, demonstrate our strength and show them our benefits during the Dubai Drink Tec Expo". 

Saudi Arabia is considered one of the largest and most important markets in the gulf for producing soft drinks and juices, as it is the only state in the gulf region that is self-sufficient from domestic production. The Saudi national industries are now capable of meeting local market needs.  

The amount of money invested in 90 factories of soft drinks, juices and bottled water reached 3.9 billion riyals (1.04 billion dollars) early this century and a total production capacity reached nearly 7.2 billion liters. And the volume of investment in soft drinks factories in Saudi Arabia at the end of 2001 reached nearly 2.1 billion riyals (560 million dollars). The juice factories investment in packaging and distribution sectors reached 919 million riyals (245.07 million dollars). And finally the bottled water sector investments hits 877.5 million riyals (234 million dollars). While Direct foreign investment in manufacturing soft drinks reached 23 million riyals and is derived entirely from the United States.

Dubai Drink Technology Expo 2008 is a unique event and Dynamic meeting place for trade visitors and leading suppliers eager to promote high-tech machinery, systems, and expertise. It is an ideal meeting platform for decision-makers and key players where they can find out new business opportunities, obtain major market trends, study large variety of products for all kinds of processes in one place and develop new business relationships.  

The latest technological advancement in drinks and liquid food, beside the new and innovated products related to beverages and liquid food will be on display for three days. Participants and business visitors will have the opportunity to meet, interact, and hold business-to-business meetings.

A strategic partnership was forged between the Federation of the UAE Chambers of Commerce and Industry and Index Conferences and Exhibition Organizing Establishment Member of INDEX Holding in October 2008. This partnership has been a positive impact on the organizational aspects of this high profile industrial event.

Exhibitors specialized in the production and processing of fruit juices, soft drinks, milk products, liquid food and Pavilions for Tea and coffee from Germany, Spain, France, UK, US, Brazil, Ethiopia, Kenya, India, Sri-lanka, Thailand, China, Vietnam, and S. Korea will exhibit their products during the three days expo period. Special area dedicated for displaying new technologies, innovated drink products shall be featured as well.  

Dubai has positioned itself as the leading center for conventions and exhibitions in the entire region and internationally. Dubai Drink Technology Expo is a valuable addition to the exhibition industry in the UAE and the region at large and it is a significant addition to exhibition industry in Dubai and in the United Arab Emirates in general and MENA region.  

One of the exhibitors at the DDTE Majali Riout, the Communication Manager at Sidel Sales said: "Our group company is one of the World Leading Group in beverage and packaging equipments, and among our priorities is attending every event that has to do with drink and drink technologies. And since Dubai has a perfect location in the Middle East, with developed facilities and relatively easy access for all nationalities, we are defiantly looking forward to participate and exhibit in the Dubai Drink Technology Expo. We are definite that this Expo will attract a lot of customers therefore we would like to take the opportunity to show our latest innovation".

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© Press Release 2008