International business communications consultancy will provide strategic communications support to Fisch Asset Management across the GCC
Zurich-based asset management boutique specialises in convertible and corporate bond strategies
Dubai, United Arab Emirates: Instinctif Partners Middle East has been appointed by Fisch Asset Management to provide strategic communications support for its business in the GCC. Instinctif has been briefed to develop and grow Fisch Asset Management's relationships with leading regional media, as well as to engage and educate key stakeholders to increase understanding of convertible and corporate bond strategies for long-term capital growth.
Dr. Hansjörg Herzog, Head of Marketing & Sales, Fisch Asset Management, commented:
"We're very pleased to be working with Instinctif Partners in the Middle East. We've already been working with Instinctif's teams in the UK and Switzerland to raise awareness of our convertible and corporate bond strategies, as well as to increase the media's understanding of the asset classes themselves. We now look forward to working with the Dubai-based team to do the same in the GCC."
Fisch Asset Management is a Zurich-based asset management boutique, founded in 1994 by brothers Kurt and Dr. Pius Fisch. The firm specialises in convertible and corporate bond strategies, with assets under management (AuM) of USD 9.4 billion. Fisch's investment philosophy is guided by research-driven, conviction-based active management, supported by stable and disciplined investment processes. Fisch's subsidiary, Independent Credit View (I-CV), provides in-depth credit research expertise.
Samantha Bartel Al Khalaf, Managing Partner, Instinctif Partners Middle East, concluded:
"We're delighted to have been appointed to advise Fisch Asset Management on their GCC communications strategy. Fisch have an unrivalled track record in strategies for convertible bonds, high yield and emerging market corporate bonds, and we're looking forward to the opportunity to highlight that track record to key regional stakeholders. We have successfully supported a number of other European asset managers in the region, and we hope to enjoy the same success with Fisch."
Instinctif Partners' existing global asset management clients include Aviva, Carmignac, Jupiter Asset Management, MFS Investment Management, Natixis Global Asset Management, Schroders and Wermuth Asset Management.
Instinctif Partners is a fast-growth international business communications consultancy with areas of expertise spanning capital markets, corporate affairs, public policy, life sciences, content & creative, engagement and insight & research. The company currently employs 450 people in 22 offices across 13 countries within Europe, the Middle East, Africa, Asia and North America. The Middle East operation is headquartered in Dubai, serving clients across the GCC and MENA regions.
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About: Instinctif Partners
Instinctif Partners is a fast-growth international business communications consultancy. Its areas of expertise include capital markets, corporate affairs, public policy, life sciences, content & creative, engagement and insight & research.
Instinctif Partners specialises in reputation, influence and engagement. The company works with its clients to communicate with multiple and complex audiences through deep insight, expert storytelling and creative delivery - driving real and measurable commercial value.
Instinctif Partners employs 450 people in 22 offices across 13 countries in Europe, the Middle East, Africa, Asia and North America.
Instinctif Partners pride themselves on being one of the leading consultancies in the industry, winning City Agency of the Year at the 2015 'PRCA City and Financial' Awards and shortlisted for Outstanding Large PR Agency of the Year in 2016. In 2015 it was shortlisted as Employer of the Year at the 'Growing Business Awards', Independent Consultancy of the Year at the international 'ICCO Awards' and as one of the Best Places to Work in PR by 'PR Week'.
For more information, please visit www.instinctif.com
About: Fisch Asset Management
Independence and growth have been Fisch Asset Management's hallmarks since its foundation by Kurt Fisch and Dr. Pius Fisch in 1994. The Company's independence rests on the ownership of all shares in Fisch Asset Management AG lying with the Executive Committee and employees. Since foundation, Fisch Asset Management has grown to 68 colleagues, including one of the world's largest convertible bond teams. The Company specialises in credit research and analysis, with an exceptional record in convertible, high yield and corporate bond strategies. Assets under management (AuM) total more than USD 9.4 billion, as at 31st March 2016. As a licensed securities dealer, the Company is regulated by the Swiss Financial Market Supervisory Authority (FINMA). Fisch Asset Management is a signatory of the United Nations Principles for Responsible Investment (UN PRI).
The Company's client base comprises 82% institutional and 18% wholesale investors. Fisch Asset Management has an international outlook, which applies to both its employees and distribution channels. The Company is increasingly targeting investors from beyond its core market of German-speaking countries. Fisch Asset Management offers mandates as well as mutual fund solutions.
For more information: www.fam.ch/en/
Media contact
Febin Varughese
Instinctif Partners
Febin.Varughese@instinctif.com
+971 56 95 41 254
© Press Release 2016
