30 April 2013 (Dubai, UAE) - Infiniti, the luxury automotive brand from Japan, has launched the Infiniti Training Academy in the Middle East with one mission; to establish a structured learning path for all the Infiniti sales team across the region.

The Infiniti Training Academy is dedicated to ensure customers are provided with the highest level of service as standard across all Infiniti retail outlets. This will be achieved through the transfer of all relevant product knowledge including tools, brand messages and philosophy to all Infiniti staff. In an effort to offer standardised training for all members of the sales team, the Infiniti Training Academy offers a certification program that will act as a guide for the sales team to deliver exceptional customer service, an area Infiniti is striving to create a new benchmark for within the industry and beyond.

"Hospitality is deeply rooted in the DNA of our brand. We strive to offer an excellent retail and customer service experience to every individual that walks through the doors. We are dedicated to raising standards of Infiniti's frontline skills and competency and bringing it all to a consistent level of excellence," said Juergen Schmitz, General Manager of Infiniti in the Middle East. "The Infiniti Training Academy will not only benefit our key stakeholders, retail partners and networks, but most importantly our customers as well."

As the Infiniti retail network grows across the region, a crucial point of differentiation for the brand amongst luxury automotive competitors will be the higher level of customer service it delivers.

About Infiniti:
• Infiniti was launched in 1989 in the United States. Infiniti's global footprint expanded into Canada in 1990, Taiwan in 1997, the Middle East in 2004, Korea in 2005 and Russia in 2006. Global expansion continued in 2007 with Infiniti Centres opening in the Ukraine and in one of the world's fastest growing luxury automotive markets, China. In 2008 Infiniti launched in Western and Central Europe which has added 19 additional markets. Infiniti is sold globally in 47 markets to date.

• Since May 2012, Infiniti Motor Company Ltd's new global headquarters is situated in Hong Kong, headed by Johan de Nysschen as President of Infiniti.

• Since the 2011 season Infiniti has been a major partner of the Red Bull Racing team. In 2012, three-time world champion Sebastian Vettel was appointed Infiniti's first ever Global Brand Ambassador. The team will be known as Infiniti Red Bull Racing from the 2013 season as the relationship evolves to make Infiniti the title partner and lead technical partner with a shared engineering expertise that delivers benefits for the race track and the road.

For more local information on Infiniti please visit: www.infiniti-me.com

m.infiniti-me.com (mobile website)

facebook.com/InfinitiMiddleEast (Facebook page)

or contact:
Francesca Ciaudano
Marketing and Corporate Communications Manager
Tel: +971 4 881 7500
Fax: +971 4 881 9747
E-mail:francesca@infiniti-me.ae

Jason Simms
Infiniti press office
Tel: + 971 55 123 9700
E-mail:jason.simms@ketchum-raad.com 

© Press Release 2013