Dubai, UAE - Imedeen, the premier skincare line of products brought to the Middle East by Ferrosan, the international healthcare company, has concluded a two-day annual conference for its network of dealers from the Middle East. The conference was held on 16th & 17th January 2007 in Abu Dhabi.
The meeting was designed to deliver Imedeen's vision for the region and outline the plan for the year 2007 to strengthen the brand image and grow the market-share. The conference was attended by a senior executive from Ferrosan, Dr. Benedict Lange, Regional Manager of Ferrosan, Middle East as well as their dealers from across the region.
"We have enjoyed a positive growth in the Middle East since our introduction in 2003 and we are looking forward to capitalizing on the success we have achieved so far to aggressively communicate our commitment and increase our market-share in the coming year. The theme of our conference and the key driver behind our strategy for the region is 'Strive for Excellence'. This will be inherent in everything we do, and will enhance our consumer's overall experience and enjoyment of Imedeen", said Dr. Benedict Lange, Regional Manager of Ferrosan, Middle East.
Imedeen's concentration for 2007 will be expansion into the Middle East through its availability in well-known pharmacies. Plans to actively participate in events & workshops related to educate the Middle East people on skin care solutions are underway. Imedeen will also actively communicate its benefits through participation in Women's Group and activities.
Dr. Lange concluded, "Today, Imedeen enjoys the status of being a safe and popular skin-care brand. However, we will strive to continuously improve our products through extensive and scientific research & development to satisfy our customer requests.
Imedeen has launched two types of products in the Middle East-Time Perfection tablets and the Expression Line Control range of creams. These anti-ageing products, which are completely natural and free of side-effects build up the skin, keep it healthy and protect it against further damage.
Imedeen Time Perfection tablets is a natural based, scientifically proven anti-ageing tablet that works from the inside and nourishes the deeper layers of the skin to improve skin texture and appearance. These tablets have been scientifically shown to strengthen and stimulate the vital supportive structure deep down in the dermis, where the skin's moisture balance, firmness and suppleness are established and where the first signs of ageing begin.
Imedeen Expression Line Control is a luxurious anti-ageing skincare range that complements the in-depth action of the tablets. It has been designed to smoothen and pamper the uppermost part of the skin.
Imedeen is currently sold in the UAE by Al Mufid Trading.
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About Imedeen
Ferrosan is an international consumer healthcare company, which has competencies in Herbal medicine, Natural Remedies and Food Supplements. Ferrosan has been in business for over 80 years. Today, Ferrosan has approx. 600 employees and sales of approx. 133 million USD worldwide. Imedeen is the first product launched by Ferrosan in the Middle East. The line of skincare supplements is distributed in 50 markets worldwide and has been used among Europeans for over a decade. In January 2004, Imedeen was voted as the best beauty product sold through Boots, the leading provider of health and beauty products in the UK. Imedeen products are globally endorsed by dermatologists, cosmetic surgeons and beauticians.
For further information please contact:
U-Communicate
Ahmed El Sherbini
Account Manager
Tel: 2831661
Fax: 2831662
E-mail: ahmed_s@ucommunicate.ae
© Press Release 2007
