The ultra small flash drive is available in 1GB, 2GB, 4GB and 8GB* capacities

20 April 2008 - Middle East - Imation, a world-wide leader in removable data storage media, has introduced the Imation Atom Flash Drive, designed and tailored to fit the capacity, security and performance requirements of today's mobile professionals. 

The new Atom Flash Drive comes in a stylish and unique aluminium design, available in capacities ranging from 1GB to 8GB.  It is one of the most sophisticated, compact (30,5 x 13 x 5,6 millimetres) and lightweight products to provide file transfer, audio, photos, video, desktop and laptop backup.

Riyaz Abdulla, Regional Manager (Middle East & East Africa) at Imation said, "The Atom Flash Drive combines a unique design with tough, durable materials and the performance and storage requirements that mobile workers and business professionals require.  With the addition of the Atom Flash Drive to the successful family of Imation Nano, Swivel and Pivot Flash Drives, Imation is demonstrating its commitment to the removable data storage market".

The Atom Flash Drive features password and drive partitioning that gives the user control over secure data, as well as the ability to share content with other users.  The drives also feature a functional no-cap design and can simply be plugged directly into a USB port without the need for additional USB cables and include a key chain making it simple to attach the drives to key rings, chains, briefcases and duffle bags. 

The drives are compatible with Windows Ready Boost allowing them to be used to accelerate system performance, as well as store and transport data.

Like all Imation flash drives, the Imation Atom Flash Drives undergo rigorous testing and qualification procedures to ensure the drives perform well with Windows XP, 2000, and Vista operating systems. The drives are engineered to meet all regulatory testing and withstand extreme environmental conditions, providing users with added assurance that the drive will perform even when exposed to the harshest elements.

The Imation Atom Flash Drives are available immediately through Middle East's authorised partners and retail outlets.

Product photos of Imation Atom Flash Drive are available on the Imation Image Library at: http://images.imation.eu keyword: Atom

* Coming soon 

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About Imation Corp.
Imation Corp. is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. With more than 50 years of data storage leadership beginning with the development of the world's first computer tape, Imation proudly marked its tenth anniversary as an independent company during 2006. In addition to the Imation brand, Imation Corp.'s global brand portfolio includes the Memorex and TDK Recording Media brands.  Memorex is one of the most widely recognised names in the consumer electronics industry, famous for the slogan, "Is it live or is it Memorex?"   TDK is the only company in the world solely focused on the development, manufacture and supply of removable data storage products spanning the four pillars of magnetic, optical, flash and removable hard disk storage. 

Additional information about Imation is available at www.imation.ae

Your local press contact:
Mita Srinivasan,
Market Buzz International,
Tel: +9714 3625484,
Mob: +971 50 4561981

Imation, the Imation logo, TDK Recording Media, Memorex, and "Is it live or is it Memorex?" are trademarks of Imation Corp. and its subsidiaries. All other trademarks are the property of their respective owners.

© Press Release 2008