61th edition celebrates everyday lifestyle
Dubai, August 25 2011 - IKEA UAE will begin free delivery of its signature annual publication - the IKEA 2012 Catalogue - to all UAE on 1st September following the simultaneous 38-country global launch by the world's most popular home furnishing brand.
Nearly 743,000 copies of the 61st anniversary catalogue which has attracted almost a cult-like following since it was first published in 1951 will be delivered to UAE homes.
The 2012 Catalogue is also available at the IKEA stores at Dubai Festival City and Yas Island. Prices are guaranteed not to increase while the catalogue is valid for a full year from September 2011 till August 2012.
Themed 'Foldable, Stackable, Movable - Beautiful', the 61st edition features 376 pages of the Swedish company's globally renowned products, fittings, furnishings, accessories with new lower price points and myriad ideas to inspire its loyal customers towards celebrating the beauty of IKEA furniture which can be stacked folded and moved to enhance lifestyle living.
Mile Franicevic, General Manager-IKEA (UAE, Egypt and Qatar), said: "IKEA is a solid market relevant brand and our products continue to revolutionise interior design year after year, by setting trends that synergise aesthetics, utility and convenience. I'm glad to report that the IKEA 2012 Catalogue celebrates this wonderful variety and innumerable points of diversity.
"The IKEA 2012 Catalogue arms you with the ability to get exactly the home you love within the concepts of beauty, convenience and comfort. This year, even more than ever before, we are working very hard to offer unmatched value to our customers. With the introduction of this new catalogue we have focused on several innovative products that not only match IKEA's high standards of sustainability and space savings, but also stand the test of time," Mr. Franicevic added.
With this year's catalogue and its theme, IKEA UAE cements the brand's strong commitment towards understanding UAE customer needs and making honest efforts at meeting those demands.
The IKEA 2012 Catalogue comes in an easy-to-carry format and is packed with more ideas to trigger creative thinking across 376 colourful pages. Organised in categories of living spaces to help find just what you are looking for, the catalogue also features product information complete with price, finishing, constituent materials, colour range and maintenance advice - enabling customers to make an informed purchasing decision.
The most widely distributed commercial publication in the world, 208 million copies of the IKEA Catalogue are printed in 28 languages and read by more than 400 million people in 38 countries. The catalogues are printed on totally chlorine-free paper and contain at least 10-15% post-consumer waste. No rainforest or old-growth fibres are used and approximately 70% of the paper used is from certified forests.
New products are continuously launched over the year in IKEA stores and on the IKEA website. The full IKEA range includes around 8,480 products, some of which can be seen on the website www.IKEAuae.com. IKEA also offers a home delivery and assembly service in the UAE at reasonable rates.
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About IKEA UAE
IKEA UAE, a member of Al-Futtaim group, offers an extensive range of home furnishing items of good design, value and functionality. IKEA UAE closely follows the popular self-serve, self assembly concept which was conceived in Sweden over half a century ago and offers customers a complete family day out through its ability to cater to children's needs. Toll free number for the world-famous brand is 800 4532 (800 IKEA). For more information visit www.IKEAuae.com
For more information please contact:
Linda Ghanem
GMASCO
Dubai - United Arab Emirates
Tel: +971 4 2282101
Fax: +9714 2279801
Email : Linda.Ghanem@Gmasco.com
Web: www.gmasco.com
Zeynep Cilengiroglu
IKEA
Dubai - United Arab Emirates
Tel: +971 4 2037555
Fax: +971 4 2037620
Email: Zeynep.Cilengiroglu@alfuttaim.ae
Web: www.IKEAuae.com
© Press Release 2011
