Kuwait City 5 January 2011: Have you ever wondered while walking through the IKEA store in Kuwait, why the prices feel so right? We all touch, see and feel the products at the store, yet we never think that we are overpaying and are assured of the quality we are buying.
At IKEA the designers are constantly innovating to make good quality furniture at a price that is affordable. Hence as a visitor to the store you will notice that each product will always have a display sample with a price tag.
The IKEA price tags are essential communication with visitors at the store. They are a proven IKEA tool and communicate more than just the price. They communicate the knowledge from product development such as features and benefits, product and package dimensions, care and cleaning, materials and how to purchase the product.
Each IKEA price tag is like a salesperson dedicated to the product, knowledgeable and patient, available whenever the visitor needs information. Therefore it is necessary that every product has a price tag, product info and all other available product communication.
Price tags unite IKEA retailers no matter where they are in the world by providing a common identity that visitors can identify. A visitor who knows how to shop in an IKEA store in Stockholm knows how to shop in an IKEA store in Hong Kong, New York, Kuwait or Salzburg.
-Ends-
For Further Information
Aabha Gandhi
Public Relations Account Manager
Memac Ogilvy Public Relations, Kuwait
Office No:+965 22258700
Direct No: +965 22258725
Fax No: +965 22258701
Mobile No: +965 66938820
Email: aabha.gandhi@ogilvy.com
Jayda Al-Farooqi
Senior Public Relations Account Executive
Memac Ogilvy Public Relations, Kuwait
Office: +965 22258719
Mobile: +965 66069529
Fax: +965 22258701
Email: jayda.al-farooqi@ogilvy.com
© Press Release 2011
