Dubai, UAE, June 09, 2007 - i2, the region's largest mobile provider and newly appointed distributor of Etisalat Misr products has signed an agreement with Egypt's largest retail chain, Omar Afandy to expand i2's retail network across the country and boost sales of Eitisalat products.

As a result of the partnership, i2 will open 40 branches within Omar Afandy's 82-store retail portfolio by end of 2007. Omar Afandy's strength lies in its reach across the country through strategic locations in Egypt's largest and most popular malls and prominent neighborhoods. i2's undisputed decision was largely influenced by its new role as an Etisalat Misr distributor, as well as the company's continued desire to exceed set targets and expectations.

The decision between UAE-based Etisalat and Saudi-based i2 was finalized in February 2007 and made between Saleh El Abdouly, CEO of Etisalat Misr and Abdul Hameed Al Sunaid, CEO of i2 Group. In the short time since its appointment as official distributor for Etisalat products, which include pre and post paid mobile lines, bill payment and recharge cards, i2 has proven itself as a market leader despite its relatively new entry into the Egyptian market in 2004.

 "In the first week post launch, we exceeded the forecasted sale of Etisalat products of 10 million Egyptian pounds," stated Abdul Hameed Al Sunaid, CEO for i2 Group. Since then, Eitsalat Misr has witnessed a positive and growing demand from the Egyptian market for its lines and additional services.

i2 Egypt has also enjoyed tremendous success in the demanding North African country, with several recognitions from Nokia for its hard earned efforts. In May of 2007, i2 Egypt was named "best domestic newcomer" in the Middle East and Africa by Nokia. "Our reach and reputation in the market is what attracted Etisalat to i2; we are very pleased to have joined hands with Etisalat, and more importantly, to deliver on our promises," stated Al Sunaid.

Working together for the first time, i2 and Etisalat have successfully entered a new market, and their efforts have been evident in the success of Etsialat products until now. "We hope the momentum keeps going and that both parties will continue to serve and service each of our customers," concluded Al Sunaid.

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About i2:
Founded in 1993 in Saudi Arabia, i2 is the region's largest and most diverse mobile phone provider. Over 1,300 employees across 350 stores in 22 countries are dedicated to providing i2 customers with technological solutions and services that enhance their lifestyles and shopping experience. i2 stores offer the widest range of mobile phones, PDAs, wireless technology, software, value added services and mobile accessories in the region. It is the first mobile phone provider to offer its customers a life-time warranty and a comprehensive after sales maintenance program on all products purchased in store or online. To better serve their customers, i2 has expanded its reach to include i2 magazine, i2 club, i2 prestige, i2 café and other innovative support programs.  For more information about i2 products and services please visit www.i2-mobile.com . i2 operates in: Andorra, Bahrain, Chad, Cameroon, Egypt, Ghana, Iran, Iraq, Ivory Coast, Jordan,  KSA, Kuwait, Lebanon,  Mauritius, Morocco, Reunion, Senegal, Sudan, Syria, Tunisia, UAE and UK.

For more information:
For further information, please contact:
Rami Halawani/Dana Salloum
Asda'a Public Relations
T: 971 4 3355 969
F: 971 4 3356 080
d.salloum@asdaa.com
r.halawani@asdaa.com

© Press Release 2007