Dubai March 25, 2008: HTC Corp. (TAIEX: 2498; "HTC"), the world's leading provider of Microsoft Windows Mobile® devices, today launched the HTC Touch Cruise™, the third member of the HTC Touch product family and the first to feature built-in GPS for personal navigation. Building on the popularity of the HTC Touch™ and the HTC Touch Dual™, the Touch Cruise also includes 3.5G-HSDPA wireless connectivity.

Users on the move will easily be able to interact with the HTC Touch Cruise's navigation functionality and can take advantage of HTC's TouchFLO™ technology, which enhances finger touch scrolling and browsing of Web pages, documents, messages and contact lists, controlled by simply sweeping a finger across the screen. TouchFLO also offers the ability to view photos and photo slideshows using on-screen controls and to zoom and rotate images with only one hand.

Stylish and sleek in design, the Touch Cruise is further illustration of HTC's commitment to innovation and to building a suite of touchscreen devices that cater to a variety of customer needs and styles. The HTC Home™ screen provides one-touch access to emails, text messages, calendar appointments and contacts, as well as current weather conditions and forecasts for hundreds of cities around the world. Users can then simply sweep their finger up the display to launch an animated, three-dimensional interface comprising three screens: Contacts, Media and Applications. The interface can be spun by swiping a finger right or left across the display, providing efficient access to the features consumers use most.

The new Touch Cruise boasts of super fast HSDPA/3.5G connectivity plus Wi-Fi® and Bluetooth®, making it a highly connected device for consumers on the move. Its 2.8" screen is great for enjoying mobile multimedia and because it runs on Windows Mobile 6 Professional, the built-in Windows Media Player is ideal for music and movies.

Kevin Chen, General Manager, HTC Middle East and Africa and CIS, commented, "The original HTC Touch has already been a phenomenal success, and the HTC Touch Cruise™ with fully integrated GPS adds another dimension to our leading touchscreen device family. We firmly believe in the importance of choice - one device does not fit everyone's needs - and we're proud to have been able to launch three HTC Touch devices since June, 2007."

The Touch Cruise utilizes mapping and navigation solutions from CoPilot Live 7. This navigation software comes with a taster city map or the option of full maps of GCC. Other key features include a 3 megapixel auto focus camera, FM radio and microSD™ memory card slot for expanding the inbuilt memory. The new Touch Cruise will be available through all the major retailers from this month onwards at an estimated end user pricing of AED 2,849 (USD 780).

Launched in June 2007, the HTC Touch was the first member of the HTC Touch family and has proven to be a massive hit since it launched. The HTC Touch Dual, which features HSDPA connectivity and a sliding keypad, was launched in October 2007.

-Ends-

About HTC
Founded in 1997, HTC Corp. (HTC) designs, manufactures and markets innovative, feature rich smartphone and PDA Phone devices and is the world's leading provider of Microsoft® Windows Mobile®-based smart devices.

Since its establishment, HTC has developed strong R&D capabilities, pioneered many new designs and product innovations and launched state-of-the-art PDA Phones and smartphones for mobile operators and distributors in Europe, the US, and Asia. These machines are available as HTC devices and as products individually customized for operator and device partners.

HTC is one of the fastest growing companies in the mobile device market. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

The names of companies and products mentioned herein may be the trademarks of their respective owners

For further product information please see: www.htc.com/www.mea.htc.com

Sanjeeta Chatterjee
Marketing Manager,
HTC MEA
Tel: +971504519935

Orient Planet PR & Marketing Communications
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© Press Release 2008