HP ProLiant G7 servers with AMD Opteron 6100 Series processors deliver more value, rapid return on investment

Amman, Jordan, July 12, 2010 - HP today introduced new additions to the industry's most comprehensive HP ProLiant server portfolio include blade servers and rack-mount systems, many of which are optimized for scale-up environments with the most demanding, data-intensive workloads.

Delivering a 23:1 consolidation ratio, HP ProLiant G7 servers with AMD Opteron™ 6100 Series processors increase operational efficiencies, paying for themselves in as little as two months.

"The AMD Opteron™ 6000 Series platform signals a new era of server value, and is poised to redefine server economics. It provides the performance, value and consistency customers demand for their real-world data center workloads. HP's next generation ProLiant servers powered by AMD Opteron™ 6100 Series processors can help customers improve business efficiency, and depending on the circumstances, can even consolidate as many as 22 servers down to one", said Zaid Ghattas, Business Development Manager at AMD.

HP ProLiant servers are part of the HP Converged Infrastructure portfolio, which integrates servers, storage, network devices and facility resources into a common environment, allowing IT to rapidly respond to business demands. HP ProLiant servers provide modular, standards-based building blocks that advance clients toward a converged infrastructure.

The line includes the HP ProLiant DL165 G7, HP ProLiant rack-optimized servers the DL385, DL585 G7, BL465c G7 Server, BL685c G7 Server, as well as the HP ProLiant SL165z G7 scale-out "skinless" server.

The new G7 ProLiant line-up features a number of innovations in automation that allow clients to speed application delivery more effectively, better utilize IT resources and achieve improved return on investments. These include:

--      Increased energy efficiency and improved administrator productivity delivered by the new Integrated Lights-Out Advanced (iLO 3), Intelligent Power Discovery and HP Insight Control with Dynamic Power Capping technologies. Together, these provide industry-first levels of management automation as well as energy awareness and control across the data center that lowers energy costs by 96 percent.

--      Industry-leading resiliency and server availability with the unique ability to isolate memory in virtual machines and automatically repair it without bringing the physical server and other virtual machines down.

--      Optimized performance through an architecture that is balanced and scalable across CPU, memory and input/output (I/O) to eliminate bottlenecks in the most demanding application workloads. This reduces the data center footprint with a consolidation ratio up to 91:1.

--      Reduced complexity and sprawl at the network edge by automating and virtualizing server connectivity to data and storage networks with HP Virtual Connect FlexFabric. This allows clients to eliminate 95 percent of network sprawl at the server edge and dramatically simplifies change-management.

"HP's ability to deliver these and other innovations on top of industry standards has driven customer confidence in HP ProLiant as demonstrated in our market share leadership with a 56.1 percent market share in blade servers and 39.2 percent share in x86 servers, according to IDC's Worldwide Quarterly Server Tracker", said Ahmed Rashad, ISS Business Unit and Sales Manager, HP Middle East. "HP has set the trend for today's server portfolio and we continue the path of innovation beyond industry standards with our next generation servers for businesses in Jordan."

Pricing and availability

The new HP ProLiant DL165, DL385, DL585, BL465c and BL685c G7 server blades and SL165z G7 platforms are expected to be available next month worldwide. Prices for HP ProLiant G7 servers start at USD1200 and vary based on specific configurations.

More information on HP ProLiant servers is available at www.hp.com/go/proliant.

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