DUBAI, United Arab Emirates, January 26, 2009 - HP Middle East continues to bond technology with fashion today, announcing its first t-shirt design competition for college fashion and design students across UAE.
The designs will be judged by Seven Minutes and Aiisha Ramadan, local fashion designer and the voice of HP's women's products. The winning designs will be printed and modelled at the HP's fashion show when she will unveil her latest HP collection at the end of February, as well as a life time experience of a trip for two to the Cannes Film Festival.
"This is a unique opportunity for fashion and design students to reach a level of exposure they undoubtedly deserve. Technology is not only about the cutting-edge microchips and updated software, but also transcending functionality and personality into the gadgets you use at home, school or wherever you please," said Anil Kumar, General Manager, PSG, HP Middle East.
Upon registering for the contest, entrants will receive a pre-packaged design kit to be used as a canvas for their most intriguing shirt designs, including a cut-out template where aspiring, young designers will manifest their award-winning ideas.
"I am very excited about seeing the submitted designs - as a former design student, I always enjoyed the inspiration I experienced from design contests or challenges. Given the amount of talented, young fashion and design students in the region, the judges are going to have a difficult time deciding the victor," said Aiisha Ramadan, Judge and Head Designer and Stylist of Aiisha Haute Couture.
Pickup your design kit today
Design kits have been distributed to post-secondary and college campuses throughout Dubai, including:
- French Fashion University - Esmod International Dubai
- American University of Sharjah
- Sharjah Women's College
- American University of Dubai
- The English College
- Emirates Aviation College
- Dubai University College
Don't wait - Design and submit your kit today
To ensure your creativity is considered, don't delay; prospective designers must submit their completed kits before January 31st -the final day collection boxes will be available.
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About HP
HP, the world's largest technology company, simplifies the technology experience for consumers and businesses with a portfolio that spans printing, personal computing, software, services and IT infrastructure. More information about HP (NYSE: HPQ) is available at http://www.hp.com/.
About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 1600 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Cairo, Ramallah, Qatar, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.
More information about HP in the Middle East is available at www.hp.com/me
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© Press Release 2009
