DUBAI, United Arab Emirates, 17 April 2008 - HP Middle East has today launched the HP Officejet Pro L7590 All-in-One, providing professional colour quality for up to 50 percent lower cost per page than lasers[1] and designed to deliver high-performance printing for economy-minded small and micro business customers in the Middle East.

Based on HP's exclusive Scalable Printing Technology, the HP Officejet Pro L7590 All-in-One delivers laser-quality prints at fast speeds at a lower purchase price than comparable colour lasers[2].  With duplexing capabilities, a convenient flatbed scanner and built-in networking, the HP Officejet Pro L7590 All-in-One is an affordable way to boost productivity and efficiency in the office.

Designed to save resources and increase efficiency, the HP Officejet Pro L7590 All-in-One is also ENERGY STAR® qualified identifying it as a line of an energy-efficient products to help reduce greenhouse gas emissions.

Key features and benefits

  • Lower printer operating costs with professional-quality printing that delivers savings up to 50 percent per colour page compared to equivalent lasers and laser-quality black text with savings up to 40 percent per page over lasers,[3] using HP Officejet inks.

  • Affordably incorporate colour into your office printing with the HP Officejet Pro L7590 All-in-One, which has a lower purchase price than comparable colour lasers.

  • Experience fast printing speeds up to 35 pages per minute (ppm) black and up to 34 ppm colour in draft mode.

  • Preview, select and print lab-quality photos from memory cards[4] using HP Photo Proof Sheet.

  • Preserve and store documents and photos by scanning them into digital files with outstanding 2400 x 4800 dpi CCD optical resolution flatbed scanning.[5]

  • Enhance productivity with embedded wired networking[6].

  • Easily fax, scan and copy multiple-page documents up to 50 pages using the integrated automatic document feeder.

  • Save more and print more with high-capacity, individual HP Officejet ink cartridges.  Enjoy more affordable printing and up to two times more black printed pages than standard HP Officejet ink cartridges.[7]

  • Quick-drying HP Officejet inks resist smudging when printed on papers with the ColorLok Technology logo. Confidently handle your freshly printed documents without worrying about smearing the rich, sharp blacks and brilliant colours.

  • Produce print-shop quality documents in-house using HP's full line of brochure, flyer, postcard and newsletter papers--in varying finishes and weights--for premium-quality marketing material.

  • Easily manage up to 15 HP inkjet or HP LaserJet and devices and supplies - including the HP Officejet Pro L7590 All-in-One - with HP Easy Printer Care Software.[8]

  • Minimise environmental impact with the HP Officejet Pro L7590 All-in-One, which consumes significantly less power than laser devices[9] during printing and has duplexing capabilities to reduce paper use by as much as 50 percent.

  • Also available in the HP Officejet Pro L7000 All-in-One series:

  • The HP Officejet Pro L7680 All-in-One additionally includes Direct Digital Filing, a 6cm colour graphics display and a legal-size glass surface.

  • The HP Officejet Pro L7780 All-in-One includes all of the features of the HP Officejet Pro L7680 All-in-One, plus built-in wireless networking, ReadIris Pro Optical Character Recognition (OCR) software and a 350-sheet paper tray. 

-Ends-

About HP
HP focuses on simplifying technology experiences for all of its customers - from individual consumers to the largest businesses. With a portfolio that spans printing, personal computing, software, services and IT infrastructure, HP is among the world's largest IT companies, with revenue totaling $107.7 billion for the four fiscal quarters ended Jan. 31, 2008. More information about HP (NYSE: HPQ) is available at www.hp.com.

About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 1100 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Cairo, Ramallah, Qatar, Oman and 2 service Joint Ventures in Kuwait and Bahrain servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968 and opened its first regional office in 1994. HP Middle East is the market leader for enterprise, small and medium business and consumer technology products and offers a large portfolio of solutions and services in various business domains.

More information about HP in the Middle East is available at www.hp.com/me   

To register for regular news update please visit HP Press lounge on www.hp.com/me/press  

[1] These specifications represent the highest capacity cartridges available for color laser all-in-ones under $750 and laser printers under $300, as reported by Current Analysis West, an NPD Group Company, as of September 2007. Officejet CPP is based on Officejet Pro printers and all-in-ones and HP 88XL Officejet Ink Cartridges and estimated street price and published yield for color prints. Results may vary.

[2] Based on manufacturers' stated retail prices as of September 2007.

[3] These specifications represent the highest capacity cartridges available for color laser all-in-ones under $750 and laser printers under $300, as reported by Current Analysis West, an NPD Group Company, as of September 2007. Officejet CPP is based on Officejet Pro printers and all-in-ones and HP 88XL Officejet Ink Cartridges and estimated street price and published yield for color prints. Results may vary.

[4] Memory card slots support Secure Digital/MultiMedia Card, Compact Flash, Memory Stick, Memory Stick Duo and xD-Picture Card.

[5] Maximum resolution is limited by available computer memory, disk space and other system factors.

[6] Wired networking included on L7590 and L7680 products. Wireless networking included on L7780 model.

[7] High-capacity cartridges not included, please purchase separately. Declared yield values for HP 88XL black and colour Officejet Ink Cartridges in accordance with ISO/IEC 24711. For more information, visit www.hp.com/go/pageyield .

[8] For device compatability, visit www.hp.com/go/easyprintercare .

[9] Based on manufacturers' stated power consumption during printing as of September 2007.

© Press Release 2008