Hop in and get spoiled abroad the new Nivea skin science express

Mobile spa tours Dubai as part of DSF 2008 promotions

DUBAI, UAE, January 31, 2008: NIVEA's leading skin care and beauty experts are out and about in Dubai this DSF, giving free consultations and treatments inside the recently launched NIVEA Skin Science Express.

On board this customized 38ft luxury coach, visitors will be pampered from tip to toe with a range of complimentary treatments that include rejuvenating facials, makeovers, skin test, energizing massages and male grooming; all with NIVEA's unique expertise and leading range of beauty and skin care products.

"We're making this DSF an unforgettable experience for everyone who is in for a little guilt free pampering," said Robert Taylor- Hughes, Managing Director,
Beiersdorf Middle East, "The NIVEA Skin Science Express with its relaxing interiors and skilled therapists is a totally new way to experience one of the world's most famous skincare brands, and is also a great way to recover from these hours of exciting DSF shopping." 

Already a huge hit at last year's Dubai Rugby 7s where the NIVEA Skin Science Express made its first public appearance, it is now on its inaugural tour through Dubai. Currently stationed on the top parking level at Mall of the Emirates until 4^th February, the NIVEA Skin Science Express will hit the road again from February 5^th onwards and will visit further destinations including Dubai Festival City and Ibn Battuta Mall in the coming weeks. Appointments need to be booked in advance and can be made under
050-240 28 31.

Further DSF Promotions

NIVEA's in-store and in-mall activities, where free gifts and makeovers will be given away, are scheduled to take place at Mall of the Emirates (24^th January to 4^th February), Deira City Centre (25^th January to 7^th February), Dubai Festival City (5^th to to 14^th February), Lamcy Plaza (7^th to 20^th February) and Ibn Battuta Mall (15^th to 24th February). Additionally the purchase of special promotional offers will give one lucky buyer the chance to win a brand new Volkswagen Eos.

NIVEA Skin Science Express Schedule:

Catch the NIVEA Skin Science Express as it makes its inaugural tour through select shopping centres, including Mall of the Emirates (24^th January to 4^th February, from 10.00am to 1.00pm; and from 3.00pm to 8.00pm), Dubai Festival City (5^th to 14^th February, from 10.00am to 1.00pm; and from 3.00pm to 8.00pm), and Ibn Battuta Mall (15^th to 24^th February, from 10.00am to 1.00pm; and from 3.00pm to 8.00pm).

-Ends-

For more information please contact: 
Margie Gilbride                                                           
Marketing Communications Manager                        
Beiersdorf Middle East FZCO                                    
T: +971 4 3601675                                                     
F: +971 4 3672517                                                                  
E: margie.gilbride@beiersdorf.com                           

Stefanie Branke
Senior Account Manager
TRACCS        
T: +971 4 3672530                 
F: +971 4 3672531     
E: stefanie.branke@traccs.net

Press Release 2008