Close on the heels of announcing its sales figures for Honda cars during 2005, Honda- Trading Enterprises, an Al-Futtaim Group company, today has released information that establishes its steady growth in Honda Motorcycles which experienced a surge of 30% over 2004.
Speaking on the successful year, Mr. Guy Edmunds, Sales & Marketing Manger, Honda-Trading Enterprises, said, "Surpassing all precedent figures, we are delighted to have a noteworthy increase in Honda Bikes based on our innovative marketing initiatives, the region's changing trends and our extensive range."
He further added, "With events like the Moto Cross and Enduro Rally gaining popularity amongst residents in the UAE, there has been a noted increase in demand for off-road bikes. At Honda-Trading Enterprises we aim to cash in on that demand and are confident that our range of powerful and highly capable bikes will continue to excite and amaze enthusiastic bikers."
As the world's largest manufacturer of motorcycles, Honda's range of bikes are loaded with race technology and are born to compete, whether it is in the rush of motocross racing, the aerobatic supercross or even mountains climbing and exploration of the great outdoors.
The Honda CRF450 and CRF250 bikes, which offer superior off-road capabilities, played an important role in the increase in sales during 2005. In addition to the CRF450 and CRF250, the ATV quad bikes are very popular in this region and with the high performance TRX 450R Honda is a serious contender in this market. Added to this is the new TRX250EX with its innovative no stall Honda SportClutchTM.
The awesome Valkyrie Rune 1800cc Cruiser and CBR1000RR sports bike available at Honda- Trading Enterprises further highlighting the large range and choice of motorcycles available from Honda.
"With off-road events being of prominence in the UAE, we currently offer specialized courses to biking enthusiasts, with an aim to boost and strengthen our position in the motorcycles market." Mr. Edmunds added, "Off-road biking is great fun and allows people the chance to enjoy the outer areas of the UAE even more".
Concluding Mr Edmunds said "We pride ourselves of being unique on account of the superior quality we offer across all Honda products alongside the high standards of customer service we strive to maintain. With motorcycles gaining momentum in the UAE, we look forward to a great year ahead."
-Ends-
© Press Release 2006
