14 February 2012
For the fourth consecutive year, du assists Government efforts towards a greener environment

Dubai, UAE: HH Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown Prince of Dubai, honoured du for supporting the Dubai Award for Sustainable Transport (DAST), which aims to improve on the environmental impact of transportation in the UAE. du, as part of its efforts to improve the environment, supported the award for the fourth consecutive year.

Osman Sultan, CEO, du received the Award in the presence of Ahmad Aburahima, Vice President, Government Relations, du.

du is an avid supporter of environmental awareness campaigns, and supporting such a prestigious green program for the fourth year goes hand-in-hand with the telecommunications company's  sustainable development efforts. The company also participated in an exhibition held as part of the award ceremony, where it presented its sustainable development efforts and distributed copies of the telecom's recently launched Sustainable Development Report to visitors.

"We are proud to be constant supporters of this national initiative," commented Osman Sultan, CEO, du.  "DAST aims at preserving the Emirati environment by implementing sustainable transportation measures, thereby improving the quality of life for everyone by reducing the impact on the environment. We're very conscious of the part we have to play in minimizing our carbon footprint, and we believe that, by supporting DAST, we are able to make a significant, positive step towards a cleaner environment for the UAE." He added.

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About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 3rd quarter of 2011, over 4,937,900people in the UAE had chosen to become du mobile customers.

Among du's many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind 'WoW' recharge card (which offers customers the choice between 'more credit', 'more time' and now the 'more international' recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du's retail network, currently numbering 37 du shops located in strategic locations across the UAE, including the recently opened flagship store located in the heart of Abu Dhabi. In addition, customers can access du products and services at more than 3000 authorised dealers or through the du e-shop, accessible at http://shop.du.aedu shops are a one-stop-shop for mobile service, carrier select and the payment of service bills.

du is 39.5 per cent owned by the UAE Federal Government, 19.75 per cent by Mubadala Development Company, 19.5 per cent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

For further information, please contact:

Saugat Chatterjee
Public Relations Manager
Brand & Communications
du
Mobile: +971 55 9367045
Email: saugat.chatterjee@du.ae

Reka Sepsy
Manning, Selvage & Lee
Tel: +971 4 367 6154
Mobile: +971 55 220 68 20
Fax: +971 4 367 2615
Email: reka.sepsy@dubai.mslpr.com

© Press Release 2012