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Doha - Heya Arabian Fashion Exhibition (Heya), Qatar’s leading platform for contemporary Arabian fashion creations, has now opened its doors to the public. The exhibition takes place from 27th – 31st October 2016 at Doha Exhibition and Convention Centre (DECC).
Heya showcases authentic Arabian fashion designs of abayas, kaftans, veils, jalabiyas, shaylas, and evening gowns with over 220 booths from high level designers. Playing an increasingly important role in supporting Qatari businesswomen and entrepreneurs, Heya has attracted its largest number of home grown talents to participate in this year’s edition including Al Motahajiba, Debaj, Al Dukan and Ckali.
The opening of the exhibition follows a series of tours by the organising team including going to Dubai, Abu Dhabi and Kuwait for the very first Heya fashion forum outside of Qatar. This has resulted in an increased number of regional designers taking part. Visitors will have the opportunity to see the latest collections from M2me by Maali Alsaleh, Naseem Alandaos, Butterfly Abaya and Ghudfah, amongst many more.
What is more, Heya is now attracting increasing international attention with brands such as Asiyam Australia from Australia, Fazzali from Egypt, French Oriental from France, Indian brands Nirraamyaa and Paridhi, Doris Dorothea from Indonesia, Turkish brands Ecem Bocam, Rafine Istanbul and Lale Deuri, as well as Marina Qureshi and Amirab from the United Kingdom.
“The Heya Arabian Fashion Exhibition is no doubt the strongest and the biggest fashion exhibition in Qatar, and our vision now is to achieve the title of being the number One Fashion Platform in the Region. It offers a unique fashion platform with many marketing, positioning and branding opportunities available to Qatari and regional designers, both new and established. Heya also provides a wonderful opportunity for international designers to test the market in the GCC. We are proud to say that visitors can expect a complete Arabian fashion experience from Heya. Our long term objective is to help play a key role in Qatar’s journey to becoming a global hub for international conferences and exhibitions” said Jawaher Alkuwari, Head of Advisory Committee for organizers Design Creationz.
Fashion enthusiasts, designers, industry experts, and visitors will be united for five days of fashion-focused offerings. There will also be five forums which focus on the fashion industry and the ways in which female entrepreneurs can develop their business. Additionally, there are workshops and forums with brands participating from regional countries including Debaj from Qatar, My Boutique by Sahar Al Hamoud from Kuwait and Naseem Alandalos from Bahrain. Refreshments are also available at the exhibition from the Intercontinental Doha The City, Fouj Café and Magnolia Bakery.
In line with Qatar’s cultural traditions, Heya is a female only event and visitors should be aged 13 and over. The exhibition is free for visitors throughout.
Proud partners of this year’s Heya exhibition include Qatar Chamber as Strategic Partner, InterContinental Doha The City as Preferred Hotel Partner and Qatar Airways as Preferred Airline.
More information about the Heya Arabian Fashion Exhibition program, as well as a detailed event schedule, can be found on the exhibition website www.heya.qa
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About Heya
Heya Arabian Fashion Exhibition (Heya) is Qatar’s biggest platform for contemporary Arabian fashion creations. Launched in 2007, it has grown to attract exhibitors from across the GCC and beyond to showcase the very best Gulf-designed clothes and accessories. There are a host of events and initiatives to support and promote established and up-and-coming local and Khaliji designers, female entrepreneurs and fashion enthusiasts including daily fashion shows, hands-on workshops and fashion forums led by industry experts.
Organized by Qatar Tourism Authority and delivered by Design Creationz,Heya forms part of Qatar’s business and tourism plans while developing the country’s growing exhibition and conference sector. www.heya.qa
About Design Creationz
Design Creationz is an event management and marketing company based in Qatar. It was formed with a dual mandate to showcase female entrepreneurship in Qatar and the region and act as a catalyst for businesses both locally and internationally. Design Creationz has used its unique positioning as the strongest female events company in the country to deliver highly successful events including Heya Arabian Fashion Exhibition, AmCham fashion show for the American embassy and the Kutnu Fashion show on behalf of the Turkish Prime Minister’s Wife. As a sign of the place that Design Creationz now occupies within the local market, the company was also entrusted with organizing events for renowned international brands such as the W Hotel General Managers’ Summit and a Ralph Lauren gathering for the presentation of their Arabian collection, amongst many more.
Qatar Tourism Authority (QTA) & Heya
Heya forms part of QTA’s commitment to deliver business tourism events which support the country’s innovators and entrepreneurs and simultaneously promote Qatar as a business and tourist destination. Qatar’s tourism strategy aims to triple the number of business events of this nature by 2030, thereby contributing at least half of the country’s revenue. Exhibitions like Heya play a vital role in contributing to this rapidly growing sector, particularly since the Islamic fashion market is projected to be worth $327 billion by 2020.
Contact
Olivia Caraian
Senior PR Account Manager
TripleTwo
Email: o.caraian@tripletwo.com
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© Press Release 2016
