Dubai, United Arab Emirates- 18 August 2016
Hamac Trading Est. has appointed integrated services agency Alsayegh Media as its official communications partner for leading Brazilian flip-flop brand, Havaianas. The agency will be responsible for developing Havaianas' presence and growing the community of Brazil lifestyle lovers across the UAE and Kuwait.
Since their inception in Sao Paulo in 1962, Havaianas flip-flops have become synonymous with style, quality, comfort and durability. "Havaianas is a truly unique Brazilian brand, one that everyone wears. It fits every gender and every community- from the poor to the rich, from the regular joe to the celebrity," said Alexandre Sliman, Director of Hamac Trading Est.
"We selected Alsayegh Media for its solid local understanding and its fully-integrated approach, which will really help to bring Havaianas closer to its local fans. Together, we want to spread the Brazilian summer spirit to people across the region" he continued.
Havaianas began expanding internationally in 2001 and is now present in 106 countries across the globe. Since 1962, Havaianas has sold over 4 billion pairs and launches almost 400 new designs every year.
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For any PR enquiries related to Havaianas, please contact:
Nisreen Sarryeh
nisreen.sarryeh@alsayeghmedia.com.
© Press Release 2016
