-H2O New Media and UBM Information deliver a market leading online viral campaign -

30th November 2008, Dubai, UAE: H2O New Media secures the online marketing and community website development contract for United Business Media Information in the UAE.  The contract sees H2O New Media, the Dubai based social media company, deliver two social communities for UBM Information; www.adrenalinesportslive.com, a community website for the Middle East's extreme sports fans and www.custom-nation.com, the community website for the custom car enthusiasts in the region.  Since the launch, the portals are rapidly acquiring new users and they were an integral part of promoting the hugely successful Adrenaline Sports Show and Barbican Turbo Shows which attracted over 19,175 people to the event in Abu Dhabi.

"We needed a company that could deliver a completely integrated, holistic and comprehensive online campaign. H2O New Media won the business simply because they understood our needs to achieve and deliver a market leading event in this sector. UBM globally is at the forefront of community-based events and activities, and in H2O New Media, we found a local partner that could match our global aspirations, expectations and requirements" said Mr. Kent Daniels, Country Manager, UBM Information.

"H2O New Media introduced us to key suppliers and partners within the network which added significant value to our campaign. They managed delivery, measurement and monitoring of our online campaign which was critical to determine return on our investment. H2O New Media provided us with a complete reporting and measurement capability that allowed us to justify the expenditure and calculate the response which has been very successful" continued Mr. Daniels.

"Winning this contract was a major step for H2O New Media as it allowed us to showcase our capabilities as well as the integration of social media within the marketing campaign. Working with the team at UBMi to deliver the application of online video, advertising, social media applications, content and online marketing buzz was easy as their objective was clear and we fulfilled that aim by providing a focused and cost effective platform. The success of this event is a testament to the power of social media if deployed correctly" said Mr. Steve Vaile, Chief Executive Officer, H2O New Media.

"H2O New Media helped us create the content, built the application, put in place the right online partnerships and defined our online advertising strategy.  We dealt with one consultant from start to finish for all of our requirements that was always available to answer our questions and address our issues.  The effort that all of the UBMi team put into the event was amazing and working with core business partners together with H2O New Media really drove the event to be incredibly successful" added Mr. Daniels.

Led by the vision of web based technologies H2O New Media aims to change the way people work, collaborate and communicate. Their first products were released in early 2008 and they are diligently working effectively on a number of products for software as service offerings in the media, entertainment and events industry.

-Ends-

About H2O New Media
H2O New Media aims to change the way people work, create and play by developing market changing social media and collaboration technologies. The company has become the leading developer of social media applications in the Middle East with over 40 leading customers using H2O New Media technology. The company is one of the fastest growing technology companies in the Middle East region. Using the social media applications provided by H2O New Media our customers communicate more effectively with their client base, reduce marketing costs and generate measurable results that equate to revenue. www.h2onewmedia.com

About UBMi
United Business Media Information organises and promotes a number of events, exhibitions, conferences and awards across the Middle East.  Operating internationally, UBMi delivers targeted integrated business media solutions to around 20 industry sectors. UBMi products, including exhibitions, conferences, magazines, awards, information products and websites, target marketers, buyers and sellers across a range of markets; these include Construction and Architecture, Commercial Property, Food and Pharma Ingredients, Security, Interiors and Licensed Trade.

For more information, please contact:
Strawberry PR & Events:
Rahma Himid
P.O.Box 119027,
Dubai,
UAE
Sheikh Zayed Road,
Al Safa Tower, 1605
Tel: 04 3315173
fax: 04 3315215
mobile: 050 6254251
email: rahma.himid@strawberry.ae;
www.strawberry.ae

© Press Release 2008