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- Manchester United football legends Dwight Yorke and Peter Schmeichel unveil new lubricant in Dubai -
Dubai, United Arab Emirates - Gulf Oil Middle East – a wholly owned subsidiary of Gulf Oil International Ltd (GOI), which has a long-term partnership with the world’s leading football brand, Manchester United – has officially launched its new specially formulated engine oil for SUVs, Gulf Formula ULE 5W-40. The new engine oil was unveiled in the presence of Manchester United Ambassador Dwight Yorke and club legend Peter Schmeichel during a regional launch event in Taj Dubai Hotel.
Gulf Formula ULE 5W-40 is an advanced performance, synthetic engine oil meeting mid/low SAPS (Sulphated Ash, Phosphorous & Sulphur) requirements. It has been exclusively developed to protect your engine from wear and sludge (that slows down the power) for longer durations thus keeping the car performance at peak power.
It also provides exceptional cleaning properties and wear protection, and minimises deposits in engine and turbocharger leading to superior overall performance and smooth experience for the SUV Owners.
“We are honoured to have the legends Dwight Yorke and Peter Schmeichel with us to launch our new engine oil for SUVs. Our observation is that SUV’s are growing in this region and Gulf Formula ULE 5W-40 will help in keeping their performance at peak power even under extreme conditions thanks to its tailored molecules ‘Power Max’ that help cool faster, protect longer and reduce friction quickly,” said K.R. Venkataraman, CEO of Gulf Oil Middle East Ltd.
Gulf Formula ULE 5W-40 pack features Manchester United stars and the logo of the world’s leading football brand. It is currently available in the GCC and can be found at all leading retail outlets.
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About Gulf Oil International
Gulf Oil International Ltd (GOI) is part of the $18bn Hinduja Group. The Gulf lubricant brand is present in more than 110 countries, across five continents with the values of ‘Quality, Endurance & Passion’ as its core attributes. GOI’s primary business is manufacturing and marketing an extensive range of performance lubricants and associated products for all market segments.
Other Gulf Oil International Group businesses include Gulf Oil Marine, which supplies lubricants to the worlds shipping industry and is present in more than 1000 ports worldwide, as well as the world’s most successful metalworking fluids company, Houghton International.
GOI also licenses national fuel retail networks around the globe. The Gulf fuel brand is currently present at retail in 24 countries with more than 4000 outlets. The number of countries and outlets is growing rapidly year-on-year.
GOI continues a proud heritage in endurance motor racing with its support of the Gulf Racing Porsche 911 RSR GTE in the World Endurance Championship. In Motorbike sport, GOI is a proud technical partner of BMW’s manufacturer-backed squad Team Milwaukee BMW and also supports nine times Top Fuel Motorcycle Champion Ian King, as both title sponsor and technical partner.
About Gulf Oil Middle East Ltd.
Gulf Oil Middle East Ltd. (GOMEL) is a wholly owned subsidiary of Gulf Oil International and was established in Jebel Ali Free Zone, Dubai in 1986. Producing a comprehensive range of automotive and industrial lubricants, greases and specialty chemicals, the company has earned a reputation for high quality products and services.
GOMEL operates two state-of-the-art lubricant blending plants in Jebel Ali and Ras Al Khaimah with a combined capacity of 140,000 metric tonnes per annum.
GOMEL serves markets across the Middle East, Africa and parts of Asia, with a significant presence in more than 25 countries across the region. These include UAE, Oman, Qatar, Kuwait, Bahrain, Jordan, Lebanon, Egypt, Nigeria, Kenya, Ethiopia, Ghana, Congo, Turkmenistan, Maldives and Pakistan.
GOMEL is ISO 9001, ISO 14001, ISO 17025 & OHSAS 18001 certified.
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through its 138-year heritage it has won 63 trophies, enabling it to develop the world’s leading sports brand and a global community of 659 million followers. Its large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
For further information, please contact:
Mutaz Albadri
Mojo PR
Tel: +971 50 570 6785
E-mail: mutaz@mojo-me.com
© Press Release 2017
