28 July 2004
Leading Travel Companies Team Up For Exciting Promotion

Manama, Bahrain

Gulf Air today announced an alliance with Dollar Rent A Car and Thrifty Car Rental, as part of its ongoing program of developing new partnerships that can offer significant frequent flyer membership benefits. 

Starting this month, Gulf Air Frequent flyer members renting automobiles from Thrifty Car Rental and Dollar Rent A Car will be eligible to receive 50 miles per rental day, up to a maximum of 28 consecutive days.  This offer applies at any of the Thrifty Car Rental and Dollar Rent A Car locations in more than 70 countries worldwide. 

Executives at both companies expressed confidence that the promotion will be particularly useful for traveling businesspeople and tourists, since the combination of quality flight services and convenient rental options make an ideal combination.

"Both the Dollar and Thrifty brands are value-oriented, with a significant global presence," said Louise Robertson, Manager, Loyalty Programmes at Gulf Air.  "This partnership reinforces Gulf Air's commitment to provide our most valued and loyal customers with the best in world class travel incentives." 

Thrifty Car Rental operates throughout the Middle East, with an expanding presence in markets including the United Arab Emirates, Bahrain, Saudi Arabia, Oman, Qatar, Kuwait and Jordan.  Globally, Thrifty serves more than 1,000 locations in North, Central and South America; Africa; Europe; the Middle East; the Caribbean; Asia; and the Pacific.

"The summer holiday season is an ideal time to launch this alliance between Dollar Rent A Car, Thrifty Car Rental  and Gulf Air, with both the regional and global travel markets witnessing a renewed demand for flights and car rentals.  Gulf Air's network of destinations is a strong match with our global car rental reach, and the airline's focus on service and value are an ideal fit with the benefits that we deliver to our client base," commented Sam Eltibi, regional director, MENA, Dollar Thrifty Automotive Group.  

-Ends- 

About Gulf Air
Gulf Air was founded in 1950. Today, it is owned by the Kingdom of Bahrain, Oman and the UAE and is the only truly pan Gulf carrier in the region. The airline's network stretches from Europe to Asia and covers more than 45 cities in 32 countries. The fleet is one of the most modern in the Middle East and comprises 34 aircraft.

The airline is in the second year of a three-year strategic recovery program, headed by President and Chief Executive, James Hogan. The airline's aim is to further evolve by taking its renowned cultural strengths, technical expertise, modern fleet and professional management team which have been developed over more than half a century, into a global competitive environment.

Gulf Air was recognized with the prestigious Airline Turnaround of the Year Award by the Centre for Asia Pacific Aviation (CAPA) in 2003 and it was selected as a one of the leading and most recognized brands in the UAE by the Superbrands Council.  The airline also received the top honor of a platinum award for being voted the Best Middle East and North Africa Airline at the 2004 Arabian Travel Market's inaugural MENA Awards. 

The airline also was named the winner of the Excellence in Quality Improvement category of the 2004 Skytrax Airline Excellence Awards, the world's largest survey of passenger attitudes towards airlines.

About the Dollar Thrifty Automotive Group
Dollar Thrifty Automotive Group, Inc. is a Fortune 1000 Company headquartered in Tulsa, Oklahoma. Driven by the mission "Value Every Time", the Company's brands, Dollar Rent A Car and Thrifty Car Rental, serve value- conscious travelers in approximately 70 countries. Dollar and Thrifty have approximately 800 corporate and franchised locations in the United States and Canada, and they have operations at most major airports. The Company's more than 7,000 employees are located mainly in North America, but global service capabilities exist through an ever expanding franchise network. For additional information, visit www.dtag.com

Some of the statements contained in this press release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.  Although Dollar Thrifty Automotive Group, Inc. believes such forward-looking statements are based upon reasonable assumptions, such statements are not guarantees of future performance and certain factors could cause results to differ materially from current expectations.  These factors include: price and product competition; economic and competitive conditions in markets and countries where the companies' customers reside and where the companies and their franchisees operate; airline travel patterns; changes in capital availability or cost; costs and other terms related to the acquisition and disposition of automobiles; costs of conducting business and changes in structure or operations; and certain regulatory and environmental matters.  Should one or more of these risks or uncertainties, among others, materialize, actual results could vary from those estimated, anticipated or projected.  Dollar Thrifty Automotive Group, Inc. undertakes no obligation to update or revise forward-looking statements to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results over time. 

For more information, please contact:
Nathalie Visele
Account Director
Mbl:  +971 50 457 6525
Email:  nathalie.visele@wallismc.com

Or

Hussain Tamimi
Account Manager
Mbl: +971 50 351 6036
Email: hussain.tamimi@wallismc.com

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© Press Release 2004