London:  18 March 2013:  Gulf Air, the national carrier of the Kingdom of Bahrain, has appointed Aviareps PLC as its General Sales Agent for United Kingdom.

Aviareps PLC will be working in tandem with Gulf Air to provide exemplary service to travellers and trade partners across UK through collaboration of the entire sales process.  Efforts will encompass travel agencies, tour operators and passenger sales and support, as well as helping ensure a seamless airport experience.  With over 25 years serving the UK travel industry, Aviareps PLC is well placed to provide a full range of services to Gulf Air.   Sales and marketing professionals and an experienced reservations support team will push Gulf Air's visibility and promote the airline's attractive product offering to Bahrain and beyond.

Gulf Air's Acting Chief Executive Officer Mr. Maher Salman Al Musallam commented, "We are pleased to appoint Aviareps PLC as our general sales agent for the UK to work closely with our Gulf Air team in London.  The UK serves as a strategic and important market to the airline and the Kingdom, Gulf Air offers two daily non-stop flights through our efficient hub in Bahrain, a newly renovated Falcon Gold Lounge in Terminal 4 and an array of inflight services such as SkyNanny and SkyChef."

"Aviareps PLC is renowned for its experience and knowledge of the market and we hope through this partnership, we will be able to better serve the UK market and drive leisure and business travels through to onward destinations by increasing the airline's visibility and highlight its product offerings, services and network." Mr. Al Musallam concluded.

Mr. Bill Roff, Joint Chief Executive of Aviareps PLC said, "We are delighted that Gulf Air has expressed confidence in the ability of our team of aviation professionals to carry through Gulf Air's commitment to excellence in the UK market.   Passengers and trade partners in the UK will benefit from continuation of the personalized Gulf Air sales and support services they have come to expect from a world class airline."

Gulf Air serves UK with two daily nonstop flights from London Heathrow Terminal 4 to Bahrain, with excellent onward connections throughout the Gulf and Middle East region and beyond.  Falcon Gold customers departing Heathrow can enjoy the luxury of the Falcon Gold Lounge, situated between gates 6 and 7 in Terminal 4.

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About Gulf Air
Founded in 1950, Gulf Air is the proud national carrier of the Kingdom of Bahrain. As a pioneering airline in the Middle East region with over sixty years of experience and expertise in flying people across continents, Gulf Air is today one of the most powerful brands and a name to reckon with in the global aviation industry.

One of the prime objectives of Gulf Air is to connect Bahrain to the Middle East countries and the rest of the world. As such the airline currently operates the largest network in the Middle East with non-stop flights while providing seamless onward connections to other international destinations. The airline's current network stretches from Europe to Asia, connecting 34 cities in 24 countries, with a fleet of 38 aircraft. 

In tune with the Kingdom's economic blue print, 'Vision 2030', Gulf Air's strategy is to build an efficient, commercially sustainable and dynamic airline that effectively serves the people and the economy of Bahrain and represents the Kingdom on the world stage. Reflecting the needs and aspirations of its customers, the strategy focuses on three core areas: a targeted, more focused international network; a superior, more consistent product; and a modern, more efficient fleet that will optimize value. Gulf Air's goal reflects a commitment to the latest aviation technology complemented by the hallmark Arabian hospitality for which the airline is well known.   

Gulf Air is the official sponsor of the 2013 Formula One Gulf Air Bahrain Grand Prix.

For more information please visit www.gulfair.com

For Gulf Air media enquiries, please contact:
Katherine Kaczynska
Senior Manager Corporate Communications
Gulf Air
Tel: +973 17338416
+973 36500292
Email: katherine.kaczynska@gulfair.com

About Aviareps PLC
For over 25 years, London-based Aviareps PLC has been providing professional, cost-effective and successful airline representation services for clients around the world from its offices in UK, Spain, Portugal, Germany and Netherlands, as well as through associate offices in France, Italy, Scandinavia, Turkey and Ukraine.

For more information please visit www.aviarepsplc.com. 

For Aviareps PLC media enquiries, please contact:
Aviareps PLC:  via Email to: PRdept@aviareps-group.com
For Gulf Air passenger and trade enquiries, please contact:
Gulf Air UK Passenger Sales & Reservations: 0844 493 1717
Gulf Air UK Trade Sales & Agency Support: 0844 493 1715

© Press Release 2013