Dubai, November 9, 2008: UHU Alleskleber Adhesive, the leading brand of adhesive in the world, recently launched UHU Allpurpose Super Strong & Safe adhesive in the UAE. The super glue from UHU entered the GUINNESS WORLD RECORDS in 2007 for the heaviest weight ever to be lifted with any kind of commercially available glue.

With 9 drops of the 'UHU Alleskleber Super Strong & Safe', a Ford Pick Up Truck weighing 4,140 kg (9,127.14 lb) was glued to a crane and suspended in air for an hour.  The glued area had to hold for at least one hour. This was the world record requirement. And it worked - 60 minutes later the pick up was still hanging above the ground. Even a gusty wind, which kept turning the vehicle, could not affect the bonded joint.

Mr. Frank Haaga, Export Manager - Asia & Middle East, UHU, said, "We believe the UAE shares the right synergy with this record breaking product. We are very proud to be in the UAE market. We are certain this product will further strengthen our positions as global leaders in the adhesive market."

"I was completely certain that the UHU Allpurpose Super Strong & Safe would hold the load of the Ford pick up truck. Nevertheless, that were the longest 60 minutes of my life!" commented Aurelia Liar, the head of the UHU Research and Development, on the successful glue trial.

Dubai-headquartered Nishat Trading LLC are the distributors of UHU in the GCC region.

For more than 75 years now, the UHU brand has been the leading adhesive in the world. Over this period, the company has developed a comprehensive range of adhesives that cannot be beaten for quality and performance to solve nearly all gluing tasks.

In 1932, August Fischer invented the first ready-to-use, crystal-clear synthetic resin adhesive in the world that was able to stick together all known materials of the time, including the first plastics such as Bakelite. Since then, the adhesive in the black and yellow tube has become part of our day-to-day lives from kindergarten to the office, from hobby craft work to DIY, and from manual work to industry.

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About UHU
Over the past 75 years, UHU Alleskleber has always been the leading adhesive used throughout the World. UHU has become the by-word for adhesives in Germany, Austria and in a lot of other countries. Over this period, a wide range of adhesives has grown up around the crystal-clear adhesive in the yellow tube that made the company so famous, so that there is a UHU adhesive to solve all gluing tasks. The UHU range meets all user requirements and covers all areas of applications, from kindergarten to the office, from hobby craft work to DIY, and from manual work to industry.

The adhesive in the black and yellow tube has now become one of the best-known branded items of our time. A large number of other adhesives have been added to the original universal adhesive over the years, so that UHU is now in a position to offer a comprehensive range of products with suitable adhesives for all types of material that can be stuck.

UHU is a subsidiary of the Bolton Group since 1994. Although the company is active worldwide, its Headquarter and production plant are located in Bühl, Germany. UHU has 11 Subsidiaries in Europe and Overseas All together products are available in more than 120 countries around the world.

The International Business represents over 60% of the company's turnover. UHU provides the World with superior Products manufactured according to "Made in Germany" quality standards with a strong focus on environmental aspects.

For further Information, please contact:
Tasneem Raza
Watermelon PR
Ph: +9714- 2833 655
Fax: +9714- 282 9566
Mobile: + 97150 - 7059269
E-mail: tasneem@watermelonme.com

© Press Release 2008