Dubai -- Branding and design consultancy gsFitch has appointed Breathe Branding's former Strategy Director Dan Dimmock to its executive management team as Senior Brand Strategist.
He will be responsible for leading the consultancy's offering on all aspects of client brand strategy, as well as helping to drive overall business strategy for the WPP consultancy.
Dimmock joins gsFitch with over a decade's experience gained in working alongside a number of the world's most recognised branding agencies. To date, his contributions have covered a full spectrum of brand development and rebranding from strategic positioning through to implementation -- for such clients as Action for Children, Citibank, FremantleMedia, Havas Media, PepsiCo. International, Reebok, Smith and Nephew and Wyeth
Olivier Auroy, Managing Director at gsFitch, said: "I am very pleased to have Dan on board. He will be a great addition to our team and will contribute to gsFitch's commitment to transform consumers' experience ".
Having worked extensively throughout Europe, Scandinavia, the Americas and the Middle East, Dan began his career in brand implementation management with Harkess Ord, at their worldwide headquarters in London -- later working alongside Wolff Olins in New York, supporting the roll-out of a new corporate identity for the global pharmaceuticals giant, Smith and Nephew.
Most recently, and as a result of the American University in Dubai's continued effort to establish partnerships with the region's wider creative community, Dimmock was invited to support the Visual Communication's faculty as a guest juror and lecturer - providing guidance and insight to both students and staff.
Dimmock said: "This is an incredibly exciting role for me and I am particularly looking forward to working with the team to build on the success they have already achieved, as well as a very impressive list of clients."
-Ends-
About gsFitch
FITCH is currently the largest branding network in the Middle East, with offices in Dubai, Abu Dhabi, Doha and Kuwait and is part of the larger global network with more than 15 studios in 10 countries covering the USA, Asia Pacific, Europe and the Middle East.
With a proven record of successful brands in different sectors, from corporate to hospitality and retail, FITCH has been growing since 2003 to become the leading brand consultancy in the Middle East, offering world-class quality, based on a deep understanding of the region and its culture, fuelled by a passionate commitment to build strong brands.
FITCH hosts a multi-disciplined team combining strategic brand thinkers and the best creative minds, covering the full spectrum of branding from strategy, brand identity, to brand environment including the digital brand development.
For more information, please email Pauline Toland at pauline.toland@gsfitch.com or telephone +971 (0)4 391 0870.
© Press Release 2010
