The Middle East Council of Shopping Centres presents a 2-day Seminar, How to Market Shopping Centres Successfully 14 - 15 December
Dubai, United Arab Emirates - Industry guru Carolyn J Feimster, President and Founder of CJF Marketing is set to visit Dubai 14-15 December to facilitate a new MECSC Seminar, 'Marketing Shopping Centres Successfully'.
The seminar will revisit strategies that increase sales, productivity and efficiency and provide insights into marketing trends that will define the future.
"The number of shopping centres and multi-purpose malls and entertainment precincts continues to grow in the region. With the impact of economic slowdown eminent, fine tuning marketing strategies is paramount to success. Everyone will be looking for their share of the market. Training and ensuring that we are at the top of our game in the retail sector in all areas of management, but especially marketing, is crucial." said Mr Maher Al Shaer, President, MECSC
"We are delighted that Carolyn Feimster from CJF Marketing International will facilitate our two day seminar. She is a specialist in the creation and implementation of strategic marketing, tourism programs and economic development projects. Her background includes developing shopping centers, urban entertainment districts, communities and commercial properties throughout US, Caribbean, South America, Mexico, Europe, Asia, the Middle East and Australia, which will be of tremendous benefit to all participants." he added.
The seminar's course outline includes the role of marketing in the development and re-development, leasing issues, values of consumer research, conducting a shopping centre audit, customer service and developing a marketing plan.
For more information please contact the MECSC office on register@mecsc.org, telephone +9714 359 7909.
MECSC is a voluntary, non-profit association. Established in 1994, the council has more than 750 active members. Covering a territory of 18 countries in the region, the MECSC represents the interests of shopping mall owners, developers, marketing managers, leasing managers and specialists, retailers, consultants, property managers, financiers, accountants, government officials and industry suppliers.
- Ends -
ABOUT CAROLYN FEIMSTER
President and founder of CJF Marketing International (CJFMI), Carolyn J. Feimster, SCMD, has over twenty-seven years of retail, economic development, tourism development and shopping center experience including: regional malls, specialty centers, community centers, power centers, urban entertainment centers, downtown retail districts and commercial districts. Her work has included developing and implementing business, economic development, marketing and tourism plans; developing re-merchandising programs; coordinating business development programs for retailers; coordinating and implementing grand openings; training marketing directors and tourism managers for various types of projects; and the development and implementation of a variety of training programs and seminars.
For more information, please contact:
Sharon Garrett
PR Consultant
Hot Off The Press FZE
Tel: 050 550 5486
Email: sgarrett@eim.ae
© Press Release 2008
