World Hall of Fame golfer unveils Greg Norman Limited Edition Range Rover Sport
Only available to purchasers of homes at Fireside by Greg Norman, Jumeirah Golf Estates' most exclusive residential enclave
66 luxury five- and six-bedroom villas on sale now starting at AED 20m
13 November 2007 - Dubai, UAE: Greg Norman, the golfing legend behind the design of three of the courses at Jumeirah Golf Estates, Dubai's premier residential golfing community, today unveiled his exclusive, limited edition vehicle: the Greg Norman Limited Edition Range Rover Sport.
Available only to those who purchase homes at Fireside by Greg Norman, Jumeirah Golf Estates' most exclusive residential enclave, the vehicle was unveiled today in conjunction with the Dubai Motor Show at a press conference hosted by Greg Norman and Phil Popham, Managing Director of Land Rover.
The vehicle, which boasts unique body styling, a proprietary interior and custom trim, was developed by Greg Norman in close collaboration with Range Rover's design and engineering team in Dubai.
The Greg Norman Limited Edition Range Rover Sport is the latest achievement in customisation for the two-time Open Champion, who is recognised for his design accomplishments in golf courses, apparel, restaurants and luxury residences, such as Fireside by Greg Norman at Jumeirah Golf Estates.
Fireside by Greg Norman, will feature Jumeirah Golf Estates' most exclusive and luxurious homes, representing a stunning collection of sixty six expertly designed and decorated villas. Each residence comes with the Greg Norman Limited Edition Range Rover Sport.
In a unique collaboration, homeowners may choose between five different interior designs, exclusively created by the Contract Division of B&B Italia, the leading Italian interior design firm.
The community, consisting of 66 signature-design homes, will set new standards in luxurious living in the Gulf. Each home will have between 10,000 and 12,000 square feet of living space, with expansive views of Greg Norman's Fire golf course.
Greg Norman said:
"Through my development company, I've had the pleasure of creating branded real estate around the world adjacent to many of my premier golf course designs. With Fireside, we have taken our product offering to the next level, and I am pleased to borrow on my existing relationship with Land Rover to develop a limited edition vehicle for the homeowners. I'm confident Fireside residents will enjoy driving these vehicles as much as I have enjoyed designing them."
Phil Popham, Managing Director of Land Rover, said:
"For three years Greg Norman has played an ambassadorial role for Land Rover, and when he first presented the idea of developing a limited edition vehicle for Fireside, we saw it as a great opportunity to combine his vision with our engineering talents to create an exclusive vehicle for this project. He has been hands-on throughout - working closely with the Land Rover team. We are all delighted with the end result.
David Spencer, Chief Executive of Leisurecorp, the company behind Jumeirah Golf Estates, said:
"We always knew we wanted to provide Fireside residents with something extra. The collaboration between Greg and Land Rover was a natural extension of the Fireside brand - and it embodies the quality, creativity and world leading design elements that go into every aspect of our work on Jumeirah Golf Estates."
-Ends-
About Jumeirah Golf Estates
The world's leading golfing and course design superstars are joining forces to create Dubai's premier residential golfing community - Jumeirah Golf Estates. Greg Norman, Vijay Singh, Sergio Garcia and "the father of modern golf course design", Pete Dye, are working on creating one of the world's most distinctive golf developments.
Four courses - Fire, Earth, Water, and Wind - will pay tribute to the power of nature, each employing the distinctive characteristics of its own surroundings to deliver a unique challenge.
About Land Rover
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. Defender, LR2, LR3, Range Rover Sport and Range Rover each define the world's 4x4 sectors, with 78% of this model range exported to over 140 countries. Land Rover employs 8,300 people and supports a further 40,000 jobs in the supply chain.
Land Rover is committed to addressing the challenges of climate change and since September 2006 carbon dioxide generated by Land Rover manufacturing activities and, for vehicles sold in the UK, the first 45,000 miles of use have been balanced through an industry leading offset programme run by Climate Care.
About Southern Cross
Southern Cross Developments International ("Southern Cross"), a real estate development and investment company co-founded by Greg Norman, specializes in the use of branding, lifestyle positioning and capital structuring to differentiate and enhance real estate. Southern Cross operates out of the Florida headquarters of Great White Shark Enterprises. Southern Cross is the exclusive licensor for Greg Norman in residential real estate applications, including the "Norman Estates," "By Greg Norman," "Norman Residences," and "Norman Club Villas" brands.
Four Communications Group
Greg Moore
+971 55 985 3375 / +971 4 362 5129
Ray Eglington
+971 55 985 3365 / +973 360 44 111
Ben Thomas
+971 55 985 3378 / +971 4 362 5129
IstithmarWorld@fourcommunications.com
Jumeirah Golf Estates:
Rozana Adams
+971 4 375 9527 / +971 50 459 3326
Land Rover
Mona Gopal
+971 4 3210 077 / +971 50 5521656
© Press Release 2007
