• DCT Abu Dhabi and Miral to collaborate to boost awareness and visitation to emirate

Abu Dhabi, United Arab Emirates: The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has appointed Miral, Abu Dhabi’s leading creator of destinations and experiences, to oversee the Destination Management strategies of Saadiyat Island.

DCT Abu Dhabi and Miral have a track record of collaboration and partnerships and share a commitment to propel the growth of the tourism sector in line with the Abu Dhabi Vision 2030. The entities have already created unique, top-tier products and services that have generated a dynamic tourism ecosystem in the emirate, and this appointment aims to establish a new benchmark for destination management, with Miral shaping a compelling visitor proposition and enabling growth opportunities for Saadiyat Island. 

HE Saood Abdulaziz Al Hosani, Undersecretary at DCT Abu Dhabi, said: “As we aim to position the emirate as a top-of-mind destination for travellers worldwide, Saadiyat Island plays a key role in fulfilling this mission, as it sits at the heart of Abu Dhabi’s cultural tourism ecosystem, an unmatched global centre for culture, arts and creativity. We are delighted to appoint Miral to be the Destination Manager for Saadiyat as we elevate its Cultural District positioning for travellers. Together, we will reimagine island tourism in Abu Dhabi for visitors from both the UAE and around the world.”

Miral has been playing a crucial role in shaping a robust destination strategy for Yas Island, that has contributed to the emirate’s consistent growth, a pipeline of new attractions and experiences beyond the island, and new products and services that surpasses its vision. After being appointed by DCT Abu Dhabi, Miral will be responsible for building on Saadiyat’s current reputation of offering exceptional art and cultural experiences, raising awareness of the destination’s unique proposition and growing local and international visitor numbers.

Mohamed Abdalla Al Zaabi, CEO of Miral, said: “We are humbled to be chosen by DCT Abu Dhabi as the Destination Manager for Saadiyat Island. Our partnership is integral to our commitment to realise Abu Dhabi’s 2030 vision and support the diversification of the economy. Together, we hope to build on the already strong destination positioning for Saadiyat Island; experiences, products and services which appeal to visitors from around the world. By driving integration and connectivity across Abu Dhabi we hope to create an even more compelling experience for visitors.” 

DCT Abu Dhabi’s efforts have nurtured the growth of Abu Dhabi’s diverse natural offerings, exceptional hospitality and unparalleled leisure and entertainment attractions for every type of visitor. By showcasing a diverse array of cultural experiences that appeal on a global level, Saadiyat has become a beacon in the cultural tourism ecosystem, which this new partnership seeks to further advance.


About DCT Abu Dhabi:

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors, fuels economic progress and helps achieve Abu Dhabi’s wider global ambitions. By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.

DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

For more information about DCT Abu Dhabi and the destination, please visit tcaabudhabi.ae and visitabudhabi.ae.

For Abu Dhabi Calendar, please visit inabudhabi.ae.

About Miral:

Miral is Abu Dhabi's creator of destinations, uniting people and places through unique, immersive and exciting experiences. Responsible for the development and management of Yas Island, Miral's assets encompass hospitality, leisure, sport, dining, retail, and entertainment destinations. Today, Yas Island is home to Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi, Warner Bros. World Abu Dhabi, CLYMB™ Abu Dhabi, Yas Links Golf Course, Yas Mall, Yas Marina Circuit, Yas Marina and 10 hotels, including The WB Abu Dhabi hotel and Hilton Abu Dhabi Yas Island located on Yas Bay, Abu Dhabi’s premier waterfront destination. For more information, visit www.miral.ae.

For more information, please contact:
Mohammed Al Daqqaq, Asda’a BCW
Email: Mohammed.daqqaq@bcw-global.com
Afaf El Sharkawy, Asda’a BCW
Email: Afaf.elsharkawy@bcw-global.com