• The 8-week contest starts on 20th January; participants can start registering now via the official event website
  • People encouraged to ‘Lose Big, to Win Big’ and will get educated on life-altering lifestyle habits

Ras Al Khaimah, UAE: The Country’s biggest weight loss challenge is back with a bang for the third time, with AED 50,000 worth of cash prizes on offer for the top winners. Continuing the cause of raising awareness on Obesity, the biggest epidemic of modern times, RAK Hospital in association with the Ministry of Health and Prevention Ras Al Khaimah announced its popular community initiative, the RAK Biggest Weight Loss Challenge (RBWLC) 2023.

The 8-week challenge which saw over 10,000 people contest for the top spots last year commences on the 20th of January and will culminate on the 22nd of March 2023 with the awards ceremony felicitating the winners.

Competition is divided into three distinct categories: Physical, Virtual, and Corporate with exciting prizes for winners across all categories. Inspiring people to ‘Lose Big, to Win Big’, the number of cash prizes has been increased allowing more contestants an opportunity to win. There will be 3 Male and 3 Female winners in both RBWLC Physical & Virtual categories and one corporate team vying for the ‘Champions Trophy’.

This time not only do the biggest losers in the Male and Female Physical categories get cash prizes but 2nd and 3rd runner-ups too get to win cash. AED 300, AED 200 and AED 100 will be given respectively for every kilogram lost to the first, second and third position holders.

Additionally, the top 3 male & female winners in the Virtual category also get to win big with plenty of prizes to be won ranging from complimentary staycations, health and holiday packages, dining vouchers, gym memberships and other attractive prizes. What's more, there are prizes even for the people losing the highest percentage of weight both in the Physical as well as Virtual categories.

The WHO has declared obesity as a disease and a pandemic that is positively correlated with a variety of health problems. Some of these problems are risk factors for diseases, such as hypertension, abnormal blood lipid levels, and sleep apnea. Others are diseases in their own right, such as heart attack, stroke, gallbladder disease, and osteoarthritis. Obesity is also a risk factor for some cancers, including those of the endometrium, breast, and colon.

   “RAK Hospital’s Annual Weight Loss Challenge aims to improve the quality of life of individuals and society by decreasing the burden of chronic and lifestyle diseases by reducing the prevalence of obesity. And after the astounding success of our last edition, which witnessed over 10,000 people across the UAE participate, we expect that the 2023 edition will motivate more people to come forward and commit to their transformative journey. We want people to understand that obesity can be prevented and reversed by regular exercise and proper diet control and this challenge is here to encourage people to become healthier by adopting healthy lifestyle practices.”, commented Dr. Raza Siddiqui, Executive Director, RAK Hospital.

Prof. Adrian Kennedy, Chief Wellness Officer, Arabian Wellness & Lifestyle Management, RAK Hospital’s wellness division said,” About two-thirds of the UAE population are overweight or obese thus such initiatives are the need of the hour and motivate people to proactively take charge of their health. Our last edition was a phenomenal success and we are hoping to make a bigger difference in the lives of people through this one.”

Talking about the competition, Prof Kennedy elaborated that the weighing-in for the contestants participating via the Physical Category will take place from 20-22nd January at RAK Hospital. In contrast, UAE residents keen on being part of the contest but unable to attend the physical event, can participate through the ‘Virtual Category’ where they weigh in at their local clinic and upload the authenticated registration form on the contest website. And those who love teamwork and need the motivation to cut the flab can participate via the ‘Corporate Teams Challenge’ category.

Furthermore, the challenge is designed to support participants with the necessary information and education for better management of weight which will be done via the weekly webinars to be conducted as part of this competition.

Registration is now open. To know more about the challenge, rules and regulations, and details on webinars; visit http://www.rakweightlosschallenge.com

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For further information, please contact:
Anuroopa Mukherjee, Pulse 360 PR & Marketing Communications
Email: anuroopa@pulse360me.com