Aswaaq kicks off Recycling Event for Nadd Al Hamar community
Dubai - A two-day environmental protection campaign organized by Aswaaq, the public joint stock company under formation, has ended. The "Go Green" campaign was held on Thursday and Friday in the Nad Al Hamar area, the location of the first Aswaaq community centre due to open in October this year.
A large number of children and their parents from the Nad Al Hamar neighborhood participated in the events which include "Recycling Mania, and "Family Fun Day" which were held on June 19th and 20th respectively.
In a key note address he delivered on the "Family Fun Day", which was held on Friday evening at the Nad Al Hamar School, Abdul Baset Al-Janahi, CEO of Aswaaq welcomed the participants. He said the event was a great success. "This is evident in the maximum participation of the families living in Nad al Hamar, whose active participation in the event led to its great success," he added.
He said: "The proactive participation of the people of Nad Al Hamar in the event reflects their sincere desire to keep their environment clean and protected. This campaign is, basically, to instill this value in the children as we celebrate the World Environment Day, which is marked on June 5 of every year."
He said the campaign covered two days. "Day one which was set aside for 'Recycling Mania' kicked off on June 19 with each participating family dropping off their recyclable items at one of the following drop-off points[h1] in Nad Al Hamar school & Aswaaq location , Day two was set aside for the 'Family Fun Day', during which the participating children were rewarded with instant prizes[h2] in Nad Al Hamar school ," he added.
Each family in the Nad Al Hamar that got involved was made to choose a child in the family who can act as the family ambassador. The child was made to be responsible for collecting the family's garbage and ensuring that it gets dropped-off at one of the designated points.
"By asking families to nominate one child as an ambassador, we hope that this will not only be a fun initiative for the children but will encourage them to think about recycling through their participation in this event, which, we believe, is the opener for other social events to be organized later by Aswaaq," Al Janahi added.
The event was highly patronized by the people of Nad Al Hamar as parents mobilized their children to collect recyclable solid waste, like cans, plastic and paper materials and dumping them at locations designated by the Aswaaq centre, including Aswaaq Community Centre, Public Parking next to Al Rybat Rd, Nad Al Hamar School, and Sukayna School. These wastes are then collected for recycling.
The Friday events included shows, games and music for all the family with competitions and instant prize draws for the children who participated in the Aswaaq-sponsored recycling initiative 'Recycling Mania'.
Winner of the first prize of the draw (grand prize) took home a one year scholarship, the second and third prize winners took home each a big size LCD TV, while the fourth prize winner was rewarded with a Sony Play Station gadget.
- Ends -
About Aswaaq:
aswaaq, which is the biggest retail trading company in the UAE, is a public joint stock company in which the Dubai government has 45% stakes in the form of cash and corporeal, including the land provided by the Dubai government for aswaaq to build its outlets.
The "aswaaq" project is a new concept in modern shopping world. The project consists of small, medium and big-size shopping centres which would have, among other things, a supermarket and retail shops. These centres are to be made available soon in all bustling and populated areas in the UAE.
What makes shopping in aswaaq centres very unique are its high-quality products, which are also always very fresh, the competitive prices of its products and the quick service being rendered to customers. Aswan centres also have for sale wide range of products which meet the needs of both big and small residential areas and make shopping a great amusement, thanks to the family-like climate in the centres and the family-like treatment customers receive from our highly trained staff who always have great respect for the choice of the customer.
aswaaq administration will be adopting the best international practices to cut down cost to enable it provide goods and services at very reasonable prices. In addition, the project would make significant contributions in providing support to small and medium-scale projects in the UAE. It will also provide more opportunities for UAE nationals, who would have the opportunity of serving as the major importers and suppliers for this project or the opportunity to invest in the project. A certain percentage of the net profit from the project would be reserved for social services.
For more information, please contact:
Hind Al-Falasi
Relations Manager - aswaaq
Tel: 04/3601569
E-mail: hind.alfalasi@aswaaq.ae
Lina Husri
Account Manager
O2 PR
Tel: 050 280 35 80
Email: lina.h@o2pr.net
© Press Release 2008
