Winnings of over 1 Million Dirhams worth of Gold & Jewellery vouchers this summer, Daily prizes of AED 10,000 & Weekly Bumper Prizes of AED 50,000 worth of vouchers on jewellery purchase of AED 300

Dubai, June 17, 2008: The Dubai Gold and Jewellery Group (DGJG) is offering shoppers a unique chance to win daily prizes of AED 10,000 and nine weekly bumper prizes of AED 50,000 in gold & jewellery vouchers during this year's Dubai Summer Surprises, which runs from the 19th of June to the 22nd of August.

Shoppers have the opportunity to go home with a total of AED 1.1 Million in prizes by purchasing AED 300 worth of gold or jewellery from any of the participating Dubai Gold & Jewellery Group member outlets during the 65 days of DSS. Over 300 jewellery outlets across Dubai are offering the chance to win attractive prizes. These include stand-alone shops as well as those in major shopping malls including Gold Land, Gold House and Gold Centre. Gold Souq and Meena Bazaar, which have a high concentration of jewellery shops, will sport a festive mood.

The Dubai Gold and Jewellery Group, a sponsor of DSS for the sixth year and a key sponsor this year, has contributed to keeping Dubai's jewellery retail sector busy and vibrant during the summer months through its support to DSS, in addition to its ongoing efforts to promote Dubai's reputation as the 'City of Gold' among tourists and visitors. 

Tawfique Abdullah, Chairman, Dubai Gold & Jewellery Group said:  "We are excited to be part of Dubai Summer Surprises once again and we expect this year's festival with its numerous attractions to bring in more tourists to Dubai. Our campaign will add a shine to the Dubai Summer Surprises and drive demand for the jewellery trade."

The Group, which represents over 700 members of Dubai's jewellery trade, is known for its gold and jewellery raffles that play a major role in the success of Dubai Shopping Festival and Dubai Summer Surprises by offering all shoppers spectacular opportunities to win kilos of gold in prizes.

"Every year the promotions of Dubai Gold & Jewellery Group get more exciting and they characterise the shop-and-win concept of DSF as well as DSS. Our growing partnership with the Group also represents a strong link in Dubai's efforts to promote itself as a destination of varied attractions," commented Laila Suhail, CEO of DSF & DSS. 

Swapna Nair, General Manager, Dubai Gold & Jewellery Group added: "Increasing number of people are now opting to stay in Dubai during summer, as the city is constantly adding to its shopping and entertainment activities. Our unique offerings combine all the exciting elements of Dubai's booming tourism and retail." 

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About Dubai Gold and Jewellery Group (DGJG)
Formed with the support of the Dubai Department of Economic Development in 1996, the Dubai Gold and Jewellery Group (DGJG) is a trade association with over 700 members representing all sectors of the trade, including bullion trade, manufacturing, wholesale and retail.  The Group has since then evolved into a prestigious trade body committed to developing and sustaining Dubai's status as the 'City of Gold'. It also leads the campaign to position Dubai as 'The Jewellery Destination of the World'.

DGJG represents the interests of the trade through liaising with government organizations. Its Board of Directors include representations from Dubai Customs and DSF committee.  The Group also works closely with international organizations like the World Gold Council, the World Diamond Council, the International Gemological Institute (IGI), High Diamond Council (HRD) and CIBJO (The World Jewellery Confederation).

For further info, please contact:
Lisa George
Jonathan Tudor
ASDA'A Public Relations
Dubai
UAE
Tel: 04 3344550
E-mail: l.george@asdaa.com
E-mail: j.tudor@asdaa.com.

© Press Release 2008