23 July 2007
KSA Companies to Demonstrate Expertise in Middle East's Booming ICT Market

Dubai, UAE: Saudi Arabia's leading ICT companies will converge at GITEX TECHNOLOGY WEEK September 8-12 to demonstrate their technological innovation and connect with international brands looking to take part in one of the region's most dynamic ICT markets.

Major economic reforms and diversification initiatives have paved the way for increased investment opportunities in Saudi Arabia's knowledge sector, resulting in major advancements within the Kingdom's buoyant ICT industry.

In addition, the Saudi Arabian government's forward-thinking economic diversification strategy and record-breaking oil revenues have driven extensive development in a range of verticals, with significant investments being made in the country's communications sector.

Plans for mega-projects such as Economic City have provided further incentives for global ICT companies to set up in the Kingdom, propelling foreign direct investment into a country many now see as a flourishing technology hub. 

"The Saudi Arabian ICT market has witnessed major development over the past year and remains a major point of interest for exhibitors and trade visitors to GITEX TECHNOLOGY WEEK," said Helal Saeed Al Marri, Director General, Dubai World Trade Centre.

"As one of the region's most competitive ICT markets, Saudi Arabia is producing a new breed of innovative technology companies, capable of tailoring their solutions to meet the needs of regional companies," he added.

According to IDC, Saudi Arabia accounts for nearly 45% of IT spending in the GCC - prompting a growing number of regional and international companies to establish a Saudi market presence and pursue lucrative development opportunities in its buoyant ICT sector.

Much of this spending can be attributed to the rapid rise in demand for desktops, notebooks and mobile devices. In 2006 alone, the Kingdom's desktop, notebook and software sales reached US$1 billion, fuelled by the spread of internet access across the Kingdom.

The shift towards knowledge-based industries will also represent major opportunities for a myriad of IT product and service firms, with local IT solution providers such as Advanced Electronics Company (AEC) looking at ways to further develop their lines of business.

GITEX TECHNOLOGY WEEK has been identified as one of the region's key business platforms and AEC looks forward to their participation to promote the company's offering and connect with international players seeking to enhance their market share in Saudi Arabia.

"We want to use the exhibition to show international companies that are interested in penetrating the Saudi electronics market why AEC would be their ideal local partner. We plan on achieving this by demonstrating our leading IT solution capabilities and in-depth market expertise in international Original Equipment Manufacturers (OEM's) and advanced manufacturing technologies," said Dr. Ghassan AlShibl, President & CEO of AEC.

GITEX TECHNOLOGY WEEK will provide an essential forum to demonstrate the latest products and services from the Saudi Arabian market, with the show's new sector-focused format providing a value-added experience for exhibitors looking to access key international players and receive maximum exposure to the global market.

Saudi Arabian companies can also benefit from GITEX TECHNOLOGY WEEK Global Conference, which includes an important industry keynote presentation from conference platinum sponsor IBM, insightful seminars, conferences and networking sessions for the ICT industry to network and exchange ideas. Visitors from the KSA can also look forward to a host of cutting-edge displays and product launches from some of the biggest brand names in the global ICT industry.

GITEX TECHNOLOGY WEEK will run from 8-12 September 2007 at Dubai International Convention and Exhibition Centre (DICEC) featuring three dedicated industry events: GITEX Business Solutions, GULFCOMMS and Consumer Electronics, and will be held in association with GITEX Shopper, which takes place from the 6-12 September 2007 at the Airport Expo Dubai.

Participants can pre-register for the exhibition online at www.gitextechnologyweek.com

-Ends-

About GITEX TECHNOLOGY WEEK
Dubai World Trade Centre will organise three major components of GITEX TECHNOLOGY WEEK, designed to maximise the value for business visitors and exhibitors.

GITEX Business Solutions - The Leading International IT Trade Event for Enterprise and SMBs for the Middle East, Africa and South Asia

GULFCOMMS - The Largest International Telecommunications Trade Event for Mobile, Fixed, IP and Satellite for the Middle East, Africa and South Asia

Consumer Electronics - The Premier International Trade Event for Consumer Electronics, IT Systems, Components and Peripherals for the Middle East, Africa and South Asia

NEW FOR 2007!!!

GITEX TECHNOLOGY WEEK Global Conference
Featuring an important industry keynote by a top IBM worldwide executive, insightful seminars, conferences and networking sessions, for the ICT industry to network and exchange ideas. All sessions are free and places will be allocated on a first come first served basis.  

About Dubai World Trade Centre (DWTC) 
As the organiser of GITEX TECHNOLOGY WEEK, Dubai World Trade Centre offers over 27 years' experience of delivering world-class events in the Middle East, providing local, regional and international exhibitors with unmatched expertise and in-depth market knowledge. Our team organises 15 of the largest and most successful international and regional shows in Middle East, providing an ideal platform for business development in the region.

Our commitment to ongoing innovation within the exhibition industry has supported the rapid growth and development of a wide range of business-to-business and business-to-consumer shows, and delivered consistent satisfaction to exhibitors and visitors. DWTC works with the leading trade bodies and industry associations to ensure that all exhibitions deliver full value and are built upon the real needs of their specific sector. 

For more information please contact:
Amanda Slater
Dubai World Trade Centre
Tel: (+9714) 308 6661
E-mail: amanda.slater@dwtc.com

Alana Ngoh
Wallis Marketing Consultants
Tel: (+9714) 390 1950
Fax: (+9714) 367 2801
E-mail: alana.ngoh@wallsmc.com

© Press Release 2007