Products to be launched in the UAE at Materials Handling Middle East 2013
United Arab Emirates, 31 August 2013
General Navigation & Commerce Company L.L.C. (GENAVCO) recently signed an agreement with STOW- Belgium-based manufacturer of Racking & Shelving Products - in a development that sees the distribution of their products in the UAE, starting with their debut at Materials Handling Middle East 2013, being held in Dubai.
Mr. Isam Abu Nabah, President GENAVCO, comments that the development allows the company to cater to the larger needs of the logistics and warehousing industry - an estimated AED350 million market, with plans to take on a 10% share in the next 3 years. "Through our partnership with STOW, we now have access to an extensive portfolio of racking and shelving products allowing us to offer more comprehensive storage and handling solutions to our customers. Catering to our clientele's needs in the past has allowed us to grow as a trusted name in the field, and this development will further reinforce our stronghold on the market."
The products will make their debut in the UAE at the region's only exhibition for the materials handling industry on 10-12 September, 2013 that will offer direct access to the key target audience. Among those being introduced to the market, the STOW Atlas Pallet Shuttle System, for example, shows the company's vast experience in the field. The ISO9001 product serves to optimise storage capacity and the self-powered device facilitates the loading and unloading of pallets.
Mr. Asif S. Khan, Head of Equipment Business Unit, GENAVCO, adds that: "Our participation in Materials Handling Middle East 2013 reinforces our aggressive business strategy for future growth by putting us into direct contact with consumers and decision makers to drive immediate sales of the products."
Supporting the sales team will be factory representatives from STOW. The company is part of Averys Group, the world's third largest manufacturer of racking and shelving products, which already enjoys an established presence in Asia, Europe, South America and Australia.
Mr. Christoph Mestdagh, Group Sales Director, STOW, comments: "Through this new alliance we are able to enter the market on solid footing, through one of the leading suppliers of construction, industrial and materials handling equipment in the UAE. We are certain that the new agreement will be a fruitful one for both organisations and are extremely confident moving forward."
As one of the leading suppliers of storage solutions, STOW has extensive experience in manufacturing top-quality racking systems for the storage of palletised or small goods and longer items, as well as mezzanine structures. The company's products are poised to complement GENAVCO's range of materials handling equipment such as the Crownelectric Forklift Trucks, Flexi Articulated Forklift Trucks and the Shantui Diesel Forklift Trucks.
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About GENAVCO:
GENAVCO was founded in 1967 by His Excellency Juma Al Majid, following the establishment of the Juma Al Majid Group in 1950. While GENAVCO has operated in the UAE for 45 years, the company is still young in its willingness to take on new opportunities and expand. It is one of the leading companies in the UAE for supplying road construction equipment, quarry and mining equipment, materials handling, commercial vehicles, lubricants and other industrial/construction equipment, representing the world's leading brands from USA, Japan, Germany, UK and France. GENAVCO's Quality Management System has been certified according to ISO 9001: 2008 by BM TRADA certification. The scope of certification comprises selling of vehicles, plant equipment, spare parts and lubricants; vehicle services and repairs and plant equipment services and repairs. www.GENAVCO.com
For more information please contact:
Khalil Majdalawi
Cicero& Bernay Public Relations
Tel: +971 4 334 2966
Fax: +971 4 334 297
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Email: khalil@cbpr.me
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© Press Release 2013
