Areej, the fast-growing cosmetics, perfumes and accessories chain has recently opened its seventeenth store at the brand new Fujairah Tower Shopping Mall in Fujairah.
The new 5,000 square feet store is the first for Areej in the Emirate of Fujairah and is part of the expansion drive that sees Areej stores coming closer to its customers throughout the region. The new store features various products from cosmetics, perfumes and skincare to stylish bags, fashion jewelry and sunglasses. It also provides a number of exclusive services including a private beauty room where customers can receive complimentary mini-facials and make-overs by Areej's trained consultants.
As the only retailer in Fujairah offering luxury cosmetics, fragrances and accessories under one roof, the new Areej store carries the international brands of Clinique, Guerlain, Estee Lauder, Lancme, Lancaster and La Prairie. Fragrance and accessory brands include Yves Saint Laurent, Kenzo, Bvlgari, Calvin Klein, Carolina Herrera, Armani and Hugo Boss.
The new Areej store features the characteristic Areej 'department store' layout with an open space shopping area that replaces the traditional sales counters with self-service units. The main advantage of this layout is to break barriers between the customers and the sales team. Indeed, this open environment allows customers to be in direct contact with the products while sales advisors and beauty consultants are at hand for advice and consultations on skin-care and make-up.
TJ Van Rooyen, General Manager Areej, comments: "The opening of the new store at Fujairah Tower will assist us to better reach and serve our customers across the UAE. We continuously aim to increase accessibility and product availability and I am confident that the new location in Fujairah will provide greater access to more of the brands that our customers love."
Since the opening of its first store in 1992, Areej has gone from strength to strength and today is the area's fastest growing cosmetics, perfumes and accessories chain. Through its seventeen stores in the United Arab Emirates and Oman, Areej offers the best of premium cosmetics, skin care and perfume brands, trendy new accessories and innovative gift ideas. Areej stores are located in Abu Dhabi, Al Ain, Dubai, Sharjah, Ajman and Muscat, Oman.
Established in 1991, Areej is part of Al Tayer Group of companies with operations in diverse industries. These include automotive, publishing, business and industrial services, fashion retail and perfume distribution.
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© Press Release 2005
