Olay's range of cleansing milk, face-wash and toner gives you skin-confidence throughout the day
Dubai, UAE 09th January, 2008 - Olay has announced the launch of their new Skin Adapt Cleansers range to help you love the skin you're in even more. Olay brings this fantastic innovation to the region after Olay's Global Skin care research discovered that over 90% of women agreed that they suffer from the unpredictability of their skin. Up to 39% reported their facial skin comprises both dry and oily parts - requiring a cleansing solution that will benefit all areas of the face.
The range includes three variants, including cleansing milk, face wash and toner, which improve the purity of all skin types resulting in consistently clear, velvety soft skin.
Basra Haider, Olay's Beauty Expert said, "It is surprising to see that so many women in the region are not concerned with cleansing their skin with dedicated facial cleansers. This means that women are using moisturisers on unclean skin which causes their skin to be unbalanced."
"Women everywhere require skin cleansing products that adapt to their skin type and cleanse effectively. The Olay Skin Adapt range cleanse the face without blocking pores, or leaving skin dry, meaning every woman can benefit from a deeply cleansed and healthy-looking face," she continued.
Of the 200 women who tried the Olay Skin Adapt cleansing milk over a two week period, 96% said that it had a very good deep cleansing action and 82% of women would recommend Skin Adapt to a friend*.
How do Olay Skin Adapt cleansers work? The new range has been developed with a unique skin responsive formula containing a purifying complex, Olay hydrators and vitamin B3 (Niacinamide).
Purifying Complex
Olay's Skin Adapt cleansing milk contains purifying lemongrass extracts that are activated on oilier areas dissolving make up and removing excess sebum and other impurities (which cause greasy-looking skin). These extracts remove oil based make-up ingredients but do not over-dry the skin.
Olay Hydrators
Olay's unique Hydrators draw moisture into drier areas of skin while cleansing, to help prevent the skin from feeling dry or tight and to offer immediate hydration which lasts for up to three hours after use.
Vitamin B3 (Niacinamide)
Vitamin B3 will, overtime, strengthen the skin's moisture barrier and act upon excess skin sebum. Skin Adapt's mechanism ensures that skin stays beautifully balanced allowing for fresh looking skin, making a woman skin-confident throughout the day.
The Olay Skin Adapt Cleansing range with its unique responsive formula, purifying complexes for deep cleansing and hydrators to replenish dry areas will leave skin balanced and beautiful.
For more information visit an Olay Beauty Consultant at supermarkets and selected pharmacies across the region or visit www.olayarabia.com.
*Sourced from Olay's Global Skincare Research
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About P&G
P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide. With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company. P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene®, Olay®, Head and Shoulders®, Max Factor®, Cover Girl®, Always®, Sassoon Professional®, Wellaflex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, and the luxury or prestige fragrance licenses for Dolce & Gabbana®, Valentino®, Hugo®, and Gucci®. Please visit www.pg.com for the latest news and in-depth information about P&G Beauty and its brands.
For further information, or an interview with specialist, please contact:
Jacky Freer
Manning, Selvage and Lee
Tel: +971 4 367 6152
jacky.freer@dubai.mslpr.com
Sheerin Dariani
Manning, Selvage and Lee
Tel: +971 4 367 6155
sheerin.dariani@dubai.mslpr.com
© Press Release 2008
