15 November 2005
German leader's KSA desktop sales more than double

Dubai, UAE - Fujitsu Siemens Computers, the leading European IT manufacturer, has recorded a 73.9 percent year-on-year growth in combined Middle East and Africa (MEA) desktop and laptop sales in the third quarter of 2005 - outpacing average industry growth of 33.1 percent by more than double.

Mobility product sales were the biggest climber with a 114.4 percent increase from 19594 units sold in Q3 2004, to 42016 in the 3rd quarter of this year - nearly 40 percent over the average market year-on-year growth - signalling the company's continuing drive to strengthen its presence in the expansive regional markets.

"This across-the-board sales increase highlights our ongoing efforts to develop a clear cut channel strategy to deliver customer-centric, tailor-made IT solutions to the region," said Habib Bouchrara, Vice President, International Sales Region, Fujitsu Siemens Computers. "The definition and refinement of a clear and strong channel strategy, coupled with a flexible supply channel, have created increased product supply efficiency and supported our channel partners.

"The development of new, innovative and customer-focused products and solutions has buoyed our market presence and will continue to drive our sales forward and allow us to capitalise on these recent successes."

The German IT powerhouse's MEA desktop sales also recorded above average growth with a 36.1 percent increase. Saudi Arabia saw the biggest escalation with a 110.6 percent rise, and the rest of the Middle East witnessed a combined 41.3 percent increase - the highest growth by the top five manufacturers - and only one of four vendors not to witness a sales downturn in this sector.

"These figures fit with current product trends that are witnessing phenomenal growth in the mobility sector for the region. However, our strong showing in the desktop market illustrates the quality of our product and our relationship with the customer," added Bouchrara.

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About Fujitsu Siemens Computers
Fujitsu Siemens Computers is the leading European IT provider with a responsible strategic focus on next-generation Mobility and Business Critical Computing products, services and solutions. With a portfolio of exceptional depth, our offering extends from handhelds through desktops to enterprise-class IT infrastructure solutions. Fujitsu Siemens Computers has a strong presence in all key markets across Europe, the Middle East and Africa. Leveraging the strengths, innovation and global reach of our joint shareholders, Fujitsu Limited and Siemens AG, we make sure we meet the needs of customers: large corporations, small and medium enterprises and private users. For further information on Fujitsu Siemens Computers please visit www.fujitsu-siemens.com

For more information please contact:
Sam Dulka
MCS/Action
PO Box 20970
Dubai, United Arab Emirates
Tel: 9714 390 2960
Fax: 9714 390 8161
E-mail: sam.d@actionprgroup.com

© Press Release 2005