Aptec Gulf to market FSC products in UAE, Oman, Bahrain and Qatar


October 29, 2002

Fujitsu Siemens Computers (FSC), the leading international IT company and one of the top four IT vendors in the region, has announced the appointment of Aptec Gulf as a distributor for its professional range of products in the UAE, Oman, Bahrain and Qatar. The agreement between Fujitsu Siemens Computers and Aptec Gulf covers the entire range of FSC products, such as PDAs, the Lifebook laptops, Scenic PCs and Intel Primergy Servers. The two companies are already working together in the markets of Saudi Arabia, Egypt and Lebanon.

“Over the past few months, Fujitsu Siemens Computers has been notching up new gains across the Gulf and Middle East, indicating excellent growth prospects, compared to other regions that have been either experiencing a slowdown or showing signs of stagnancy. In less than two years of operations in the Gulf, Fujitsu Siemens finds itself on the fast growth track and we are gearing ourselves to effectively tap the huge potential that exists in this developing market,” said Farid Sabbagh, Fujitsu Siemens Computers Distribution Sales Manager.

“As Fujitsu Siemens Computers’ key strategy is to grow by building strong bonds with its distributors, the appointment of Aptec Gulf is of crucial importance to us. FSC and Aptec will pool their resources to meet the challenges of education, training and product availability. We are delighted to be working with Aptec and its wide network of resellers and are confident of making further gains in this market,” Sabbagh added.

“We will leverage Aptec’s strengths and market base to boost our “Value for You” end-user marketing campaign, which is an ongoing programme that offers the latest breed of technology products at competitive prices. FSC will work with its distributors to generate greater demand for these products in the Small and Medium Enterprises (SME) segment, with the objective of motivating resellers to sell these products to end consumers,” said Sabbagh.

Aptec is a major distributor for prestigious global brands across Middle East and Africa. It supplies its products and services through a network of 6,000 reseller outlets. Aptec’s operations cover 33 countries in the Middle East, Africa and Europe.

“Aptec Gulf is pleased to enter into a partnership with Fujitsu Siemens Computers to market its reputed range of IT products because they carry a stamp of quality that is recognised internationally,” said Bahaa Salah, Regional General Manager, Aptec Gulf. “This region is on the threshold of an IT boom and Aptec is proud to play a major role in it by bringing world-class IT products and solutions to this market. We are positive that the cutting edge technology used in FSC products and our extensive reach in the region will be a successful combination to bring some of the world’s best IT products to consumers
 
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About Fujitsu Siemens ComputersAbout Fujitsu Siemens Computers:

Fujitsu Siemens Computers is the leading European computer company and offers one of the world’s most complete product and solution portfolios. Its world-leading technology and innovative IT products span the entire range of personal computing and enterprise computing needs. With extensive European manufacturing facilities and more than 7,000 employees serving our customers, the company operates in 25 countries across Europe, the Middle East and Africa. Fujitsu Siemens Computers offers unrivalled expertise in enterprise computing with best-in-class Intel- and Unix-based servers, mainframes and enterprise storage solutions. The company is also one of the leading providers of professional PCs, notebooks and workstations to business customers, and is Europe’s leading supplier of PCs for home users and small offices. Fujitsu Siemens Computers is jointly owned by Fujitsu Limited and Siemens AG, and benefits from the combined strengths and innovation of its parent companies. The global cooperation between Fujitsu and Siemens provides access to a worldwide network of service and integration partners as well as more than 80,000 specialists dedicated to the Fujitsu Siemens Computers product and solutions portfolio. The company has clearly defined its strategic direction, focusing on Business Critical Computing and Mobility solutions as the key drivers of the eBusiness and the Internet age. Business Critical Computing builds on the core competencies of Fujitsu Siemens Computers and guarantees extremely scalable, secure and always-on IT infrastructures for both current and future eBusiness environments. The company is also addressing the dramatically increasing demand for advanced solutions that support the mobility of users with anytime access to Internet services and applications - independent of location and device. For further information, please visit: www.fujitsu-siemens.com
 
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© Press Release 2002