UAE, 24 May 2012: FUJIFILM, a leader in cameras and imaging technology has won two awards from the Technical Image Press Association (TIPA), widely recognized as the most coveted photo and imaging awards worldwide.  Fujifilm's premium interchangeable lens camera "FUJIFILM X-Pro1", premium long-zoom digital camera "FUJIFILM X-S1" have been selected for the prestigious 2012 awards.

"The entire X-Series was a huge hit at the CES 2012 earlier this year bagging several awards. We are pleased with the recognition that TIPA has given our cameras and are assured of the X-Series being successful in this region as well," said Keitaro So, General Manager, Fujifilm Electronics Imaging Division, MENA. 

TIPA (Technical Image Press Association) is one of the most powerful and influential photographic industry organizations in the world with membership from 29 photo and imaging magazines in 13 countries in Europe, North America, and South Africa.  Every year, it reviews image-related products released in Europe and awards the best product in each category.

1. TIPA Best Compact System Camera Professional Award －Premium interchangeable lens camera "FUJIFILM X-Pro1"

"FUJIFILM X-Pro1" is a premium interchangeable lens camera, developed with thorough dedication to delivering premium image quality and elegant texture.  It has won the award in recognition of its "Hybrid Multi Viewfinder", which allows users to freely switch between the optical viewfinder (OVF) and electronic viewfinder (EVF), and automatically selects the OVF magnification and frame size according to the focal length of the attached lens (for wide-angle and standard focal lengths).  The recognition is also given to the 16.3-megapixel APS-C "X-Trans CMOS Sensor", which uses a color filter array with enhanced aperiodicity to control moire and false color generation without requiring a low-pass filter, thereby achieving very high image quality.

2. TIPA Best Superzoom Camera Award－Premium long-zoom digital camera "FUJIFILM X-S1"

"FUJIFILM X-S1" is a long-zoom digital camera that covers a wide focal range from super-macro with the minimum working distance of 1cm to super-telephoto, without having to change lenses.  It has won the award in recognition of its capability to achieve premium image quality throughout its focal range from wide at 24mm to super-telephoto at 624mm due to the combination of Fujinon 26x optical manual zoom lens (with Intelligent Digital Zoom capability) and the 2/3-inch 12 megapixel EXR CMOS sensor.  The award also recognized other features such as its manual operations that evoke the joy of photography, the in-camera RAW processing function and the full HD (1920 x 1080 pixels) movie recording function.

About Fujifilm
FUJIFILM Middle East FZE is a subsidiary company of FUJIFILM Corporation. FUJIFILM Middle East is based in Jebel Ali Free Zone, Dubai. A leader in the distribution of technologies that provide the backbone for state-of-the-art Imaging, Graphic Arts, Medical Imaging, Photofinishing, Recording Media and Motion Picture products, Fujifilm Middle East stands proud as a proven solutions-provider. For more information, visit www.fujifilm-mea.com

For more information, please contact:
Manjeet Varerkar
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Landline: +971-4-445 6848
Email: manjeet@mccollinsmedia.com

© Press Release 2012