12 May 2009
Company named the global leader in the Audio Conferencing Bridge market

Dubai, UAE - Avaya, a global leader in business communications systems, software and services, today announced it has received Frost & Sullivan's 2008 Global Market Leadership Award in the Audio Conferencing Bridge Market. The honor is based on Avaya's dominant position in shipments and leading market share in revenue.  This marks the second year in a row that Avaya has held the leadership position in this space. 

The Frost & Sullivan leadership awards is based on the consulting firm's recent reports, which analyze market drivers, restraints, competitive issues, growth opportunities and key vendors for the global audio conferencing bridge market. This report shows that Avaya's leadership in unified communications solutions is evidenced by its dominance in shipments and revenue generation for 2007-2009.

According to Frost and Sullivan, the worldwide audio conferencing bridge market earned revenues of $116.3 million in 2007, up from $109.6 million in the previous year which represents a 6.1 percent growth. In revenue generation, Avaya maintained the top position with 27 percent of the global audio conferencing bridge market.  

"Avaya maintains its competitive position in the messaging and audio conferencing markets through a clear and non-disruptive migration path to its current portfolio and robust messaging and audio conferencing offerings," said Elka Popova, Program Director, Unified Communications, Frost & Sullivan.

Avaya's audio conferencing capabilities are found in Avaya Meeting Exchange, Avaya Web Conferencing, Avaya one-X® Portal and one-X Communicator. 

"Audio conferencing is a key element of any unified communications strategy," said Roger El Tawil, director for channel and marketing for Avaya MENA, Greece and Turkey. "For companies evolving their communications infrastructure, building on Avaya's flexible, market-proven solutions will provide them with significant return on investment and increased employee productivity."

Frost & Sullivan previously recognized Avaya for other achievements in the unified communications market, including Enterprise Communications Applications Company of the Year

To learn more about Frost & Sullivan's research and consulting services, please visit www.frost.com.

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About Avaya
Avaya is a global leader in enterprise communications systems. The company provides unified communications, contact centers, and related services directly and through its channel partners to leading businesses and organizations around the world. Enterprises of all sizes depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer service and competitiveness. For more information please visit www.avaya.com"

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The Portsmouth Group
Amber Dale
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Email amber.dale@theportsmouthgroup.com

© Press Release 2009