Dubai, 12 February 2015 - Fresh Fruits Company, the leading importer and exporter of fresh produce in the Middle East, announced the expansion of Chiquita Fruit Bars across the UAE at their stand at Gulfood.
Fresh Fruits is aiming to open 50 Chiquita Fruit Bars in the Middle East over the next five years, with the first outlet already open in Dubai Knowledge Village and the second opening at the newly developed Dragon Mart 2 in the second quarter of 2015.
Chiquita Fruit Bars are an ultra-fresh concept offering convenient, made-to-order fruit juices, smoothies and milkshakes. Ice cream is produced fresh everyday using real fruit. Chiquita Fruit Bars also offer wholesome salads, sandwiches and snacks.
"We already have 25 successful Chiquita Fruit Bar outlets in Germany, Netherlands, Italy, Switzerland, Czech Republic, Kuwait and the UAE. Fresh Fruits, in partnership with Chiquita Brands International, would like to make our offerings available in key locations across the UAE and the wider Middle East and North Africa as an exceptional alternative for active, health-conscious people. This joint venture will meet the growing demand for convenient food and beverages that are also fresh, healthy and nutritious," said A Redha Mansouri, CEO of Fresh Fruits Company.
"Fresh Fruits is the leading importer and exporter of fresh produce in the Middle East. We are able to supply the freshest produce, directly sourced from carefully selected farms around the world, to the Chiquita Fruit Bars."
What differentiates us from our competitors is that Chiquita Fruit Bars use 100% natural ingredients and only use fresh fruit. Most competitors use frozen pulp and add sugar and water, lessening the quality and nutritional value of the finished product. Chiquita Fruit Bars use no processed sugar, only organic agave when necessary, and there are no preservatives or colorants added.
About Fresh Fruits Company
Fresh Fruits is the leading importer and exporter of fresh produce in the Middle East, with nearly four decades of experience in delivering the highest quality of fresh produce. Headquartered in Dubai, the company has associates in Kuwait, Qatar, Egypt and Jordan and cold-storage facilities across the region, as well as a cold chain infrastructure, allowing them to get the freshest produce from point of origin to the consumer in the least amount of time possible.
Their state-of-the-art 50,000 square-meter facility enables it to supply the biggest names in retail, food service and hospitality. They offer a wide range of fresh fruits and vegetables under the brand name Frutia and operate a chain of juice bars under the brand name Chiquita Fruit Bar. The company employs more than 1,000 people and holds ISO 22000:2005 certification, reflecting its commitment to quality, freshness, food safety and health.
© Press Release 2015
