25 February 2003
Fortune Promoseven, the Middle East’s largest advertising and communications network, has appointed Joseph Atallah as its Vice President – Head of Strategic Planning.
Atallah, a former graduate of the University of Beirut, joined Fortune Promoseven’s KSA planning team in 1996 and has been acting as regional planning director since 2000. He is a member of McCann EMEA’s Thought Leadership team and the McCann Global Pulse Management team.
In his new role, Atallah will manage and develop the planning function and performance across the Promoseven Network, taking charge of the company’s planning teams and projects on both the regional and local levels.
“As part of our efforts to implement positive change across the network, Joseph has been appointed to review the network Planning department's structure and performance, and will implement all required changes to enhance the department's productivity and efficiency,” said Akram Miknas, President of Fortune Promoseven.
The network wide planning team, totaling 44 professionals in 15 offices throughout the Middle East and North Africa, exclusively implements McCann proprietary planning tools such as Pulse, Ad Works, Brand Clout Index and Brand Archaeology.
In coordination with the McCann Regional Planning Unit in London, Atallah will initiate regular training and seminars for his team on Marketing, Strategic Planning, Brand Building and Effective & Efficient Communication.
-Ends-
For further information, contact
Matt Jones Promoseven Weber Shandwick Public Relations,
Dubai,
Tel: 971-4-3210077,
Fax: 971-4-3211711,
e-mail: matt.jones@promoseven.com
Fortune Promoseven, the Middle East’s largest advertising and communications network, has appointed Joseph Atallah as its Vice President – Head of Strategic Planning.
Atallah, a former graduate of the University of Beirut, joined Fortune Promoseven’s KSA planning team in 1996 and has been acting as regional planning director since 2000. He is a member of McCann EMEA’s Thought Leadership team and the McCann Global Pulse Management team.
In his new role, Atallah will manage and develop the planning function and performance across the Promoseven Network, taking charge of the company’s planning teams and projects on both the regional and local levels.
“As part of our efforts to implement positive change across the network, Joseph has been appointed to review the network Planning department's structure and performance, and will implement all required changes to enhance the department's productivity and efficiency,” said Akram Miknas, President of Fortune Promoseven.
The network wide planning team, totaling 44 professionals in 15 offices throughout the Middle East and North Africa, exclusively implements McCann proprietary planning tools such as Pulse, Ad Works, Brand Clout Index and Brand Archaeology.
In coordination with the McCann Regional Planning Unit in London, Atallah will initiate regular training and seminars for his team on Marketing, Strategic Planning, Brand Building and Effective & Efficient Communication.
-Ends-
For further information, contact
Matt Jones Promoseven Weber Shandwick Public Relations,
Dubai,
Tel: 971-4-3210077,
Fax: 971-4-3211711,
e-mail: matt.jones@promoseven.com
© Press Release 2003
