Flip Media signs up with CRM and loyalty management specialists, call center supplier and above the line communication agency to broaden service offer to its clients

28th August 2004, Dubai (UAE): Middle East's largest independent interactive agency Flip Media is increasing its service offer by signing up exclusive contracts with a number of partner agencies such as Tonic Communications LLC, a next generation of communication agency, BPM FZ-LLC contact center consultants and True IM FZ-LLC, a CRM and loyalty management specialist company.

Martin Diessner, Development Director, Flip Media Dubai, explains: "Flip Media is an interactive specialist agency that provides unique digital media products and technologies such as streaming broadband services, 3rd party verified online media tracking services and award winning creative work to its clients. By establishing exclusive and long term relationships with other independent specialists firms, we will be able to extend our service offer to clients without moving away from our core competence."

Tonic Communications LLC is the next generation of communication agency, an agency that is turning the industry on its head with its fresh approach and innovative solutions. "Integrated agencies have been around since the 90's but none are doing it more thoroughly and with more passion than us," explains Arnaud Verchre, Managing Director, Tonic Communications LLC", adding: "Tonic is changing the way communication is done in the Middle East by creating effective communication whatever the vehicle."

TrueIM is a best practice Customer Relationship Management and Loyalty provider, capable of assisting clients through the complete cycle from needs analysis to the implementation of the solution and beyond. TrueIM management has been implementing successful CRM and Loyalty solutions for over 14 years. "By integrating customer information, and using multi channel and personalization in campaigns we have seen clients benefit by uplifts in response of between 250% and 800% over single channel campaigns. Working with Flip will enable us to not only develop CRM and contact strategies but to successfully deploy them", says Michael Walters, Managing Director, TrueIM FZ-LLC.

BPM has been involved in the setup of more than 60% of the Gulf region's call centers and a successful track record of 9 years working with 3rd party managed call center operations. BPM and Flip Media have partnered to provide human contact for fulfillment processes in interactive and through the line campaigns. "The majority of on line transactions are still abandoned at the point of closure; about a third because the customer does not have the option of human contact, by adding the reassurance that only comes from human contact, we can improve conversion rates by 50% to 250%. We are already working on our first online call center client integration's with Flip Media," explains Paul Buchanan, Managing Director BPM FZ-LLC.

"With our partners on board, we will provide through-the-line communication solutions to our clients and those of our independent partners," says Diessner, adding, "which will further consolidate our position as the leading interactive solutions provider in the Middle East." 

-Ends-

About Flip Media:
Flip Media is the largest independent interactive media consultancy in the Middle East representing regional and international accounts. Flip Media provides unique interactive media products and technologies such as streaming broadband services, 3rd party verified online media tracking services and award winning creative work to advertising and media agencies, technology partners and affiliates. Flip Media has offices in Dubai, Bombay, Germany and the USA.

Flip Media FZ-LLC
Dubai Media City,
Loft Offices Bldg 1, #210
PO Box 502372
Dubai,
United Arab Emirates
Telephone: +971(4)3911612
Facsimile: +971(4)3912384
Website: www.flipcorp.com
Email: info@flipcorp.com

© Press Release 2004