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- Destination named World’s Best Freestyle Resort by World Ski Awards
- Luxury accommodation includes Design Hotels’ rocksresort, Peaks Place and The Hide Hotel Flims
GCC residents looking to escape the desert heat will have the opportunity to explore an upscale alpine destination at International Luxury Travel Market (ILTM) Arabia 2019 in the form of Flims-Laax, a snow-sure ski resort and summer getaway located in the Graubünden region of eastern Switzerland.
Flims-Laax is only a 90-minute car or train journey from the city of Zurich, which can be reached in less than seven hours from Dubai International Airport. The resort is also accessible via helicopter for guests who wish to arrive a little sooner.
The stunning destination offers a wide range of family-friendly activities throughout the year, with summer temperatures of 20-25°C. Guests in the mood for some retail therapy can take a 20-minute drive to the nearby Landquart Fashion Outlet, which is open seven days a week. For those looking to venture a little further, the resort is just a three-hour drive from either Munich or Milan.
Gilles Repond, Business Development Manager, Flims-Laax, said: “While Flims-Laax is famous across Europe for its world-class skiing, it also offers a selection of high-end hotels and year-round, family-friendly activities in a beautiful natural environment. This is why we have decided to showcase the resort at ILTM Arabia 2019. In terms of positioning, it’s a perfect fit.”
“With luxury accommodation, mouthwatering food and beverage offerings and a jam-packed programme of adrenaline-filled activities, we are well placed to cater to the exacting standards of luxury travellers from the GCC and wider Middle East.”
Visitors to the resort can choose from a wide range of accommodation, including three upscale properties from Design Hotels.
rocksresort, the current holder of the World’s Best Green Ski Hotel crown, features 121 units with up to six bedrooms, plus six restaurants and two bars. A short walk away, Peaks Place features 102 units of up to four bedrooms, as well as a relaxing spa area. The Hide Hotel Flims – the newest of the trio – offers 47 units, an adjacent mall and a Lebanese restaurant for Middle Eastern guests looking for a taste of home.
Flims-Laax boasts a selection of family-friendly activities that are perfect for those looking to spend a little time away from the slopes during the summer months. From high-octane mountain biking and lake-based watersports to golf, tennis and tranquil nature trails, the resort offers something to suit every taste.
For families with young adventurers keen to do some exploring of their own, Flims-Laax offers both daycare services and the ever-popular summer retreat Junior and Teen Camp Switzerland (JTCamp).
Nature lovers of all ages are in for a treat. Set against the backdrop of the majestic Swiss Alps, Flims-Laax boasts breath-taking surroundings including the crystal-clear lakes of Caumasee, Crestasee and Laaxersee. The resort is also on the doorstep of Sardona, also known as the ‘Grand Canyon of Switzerland’ – a tectonic arena that became a UNESCO World Heritage Site in 2008.
Repond said: “Those who witness Flims-Laax’s spectacular scenery first-hand will soon come to realise why the area is sometimes referred to as the ‘Caribbean of Switzerland’.”
For GCC travellers looking for a winter adventure, the destination offers world-class skiing in an award-winning setting. With more than 224 kilometres of slopes, Flims-Laax has been voted Switzerland’s best ski resort on numerous occasions and is currently the World’s Best Freestyle Resort, according the World Ski Awards.
The resort offers activities suitable for all ages and abilities. Not only is it home to the LAAX OPEN – an annual competition that attracts the world’s best snowboarders – but it also features an international ski school that specialises in helping beginners to hone their skills.
“Whether you’re an experienced skier or you’re looking forward to your first experience on the slopes, you will find plenty to see and do at Flims-Laax,” Repond added. “Our resort has activities suitable for all ages and abilities, and our premium accommodation and entertainment facilities are among the best on the planet.”
The Middle East market represents an important component of both Flims-Laax and the state of Graubünden’s long-term growth strategy. Earlier this year, the Swiss canton launched an initiative to increase its visibility in the GCC, deploying a permanent team member to its new regional base in Dubai.
The Flims-Laax team will be on hand to showcase the resort and answer questions during ILTM Arabia 2019, which will take place from 28-29 April at Dubai World Trade Centre (DWTC). Co-located with Arabian Travel Market, ATM Holiday Shopper and CONNECT MEIA, the luxury travel show forms part of Arabian Travel Week 2019.
To find out more about Flims-Laax, visit: https://www.laax.com/en.
For more information about ILTM Arabia 2019, visit: https://www.iltm.com/en/Arabia.
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About Arabian Travel Market (ATM)
Arabian Travel Market is the leading international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2018 attracted almost 40,000 industry professionals, with representation from 141 countries over the four days. The 25th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre. Arabian Travel Market 2019 will take place in Dubai from Sunday, 28 April to Wednesday, 1 May, 2019. To find out more, please visit: www.arabiantravelmarket.wtm.com.
About Arabian Travel Week
Arabian Travel Week is an umbrella brand comprising four co-located shows including Arabian Travel Market and ILTM Arabia, as well as CONNECT Middle East, India and Africa – a new route development forum launching this year and ATM’s first ever consumer event ATM Holiday Shopper. Providing a renewed focus for the Middle East’s travel and tourism sector – under one roof over the course of one week – the inaugural Arabian Travel Week will take place at Dubai World Trade Centre from Saturday 27 April to Wednesday 1 May, 2019. For more information visit: arabiantravelweek.com .
About CONNECT
CONNECT Route Development Forum delivers a total networking experience, bringing together airports, airlines and aviation suppliers in a format that offers formal one-to-one pre-arranged meetings, engaging industry seminars together with social opportunities to cement relationships with existing clients and engage with new ones. Created and organised by The Airport Agency-France, CONNECT is now in its 16th year and set to attract more 650 participants in June 2019 at its flagship event taking place in Cagliari, Sardinia. For more information, visit: www.connect-aviation.com.
The inaugural CONNECT Middle East, India and Africa event will be the brand’s first and only networking forum in the Middle East. Ideally located in Dubai to address the booming aviation market of the Middle East, it will bring together the aviation and the tourism industries, which are the backbone and catalyst of economic development. For more information, visit: www.connect-aviation.com/2019-meia/.
About ATM Holiday Shopper
ATM Holiday Shopper is the brand-new travel event for consumers offering the very best travel and tourism discounts and deals, plus the chance to learn about a range of emerging and unexplored destinations and activities from destinations around the world. The inaugural event will take place in Hall 1 of the Dubai World Trade Centre on Saturday, 27 April, 2019 from 12:00 – 20:00. For more information, visit: www.atmholidayshopper.com.
About ILTM Arabia
International Luxury Travel Market Arabia is an exclusive event for those looking to attract HNW travellers from the Middle East to their destination. Returning for its third year, ILTM will allow international luxury suppliers and key luxury buyers to connect via one-to-one pre-scheduled appointments and networking opportunities. ILTM will take place on Sunday 28th April and Monday 29th April 2019. For more information, visit: www.iltm.com/arabia/ .
About Reed Exhibitions
Reed Exhibitions is the world’s leading events business, enhancing the power of face to face through data and digital tools at over 500 events a year, in more than 30 countries, attracting more than seven million participants.
About Reed Travel Exhibitions
Reed Travel Exhibitions is the world’s leading travel and tourism events organiser with a growing portfolio of more than 22 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa. Our events are market leaders in their sectors, whether it is global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, luxury travel, travel technology as well as golf, spa and ski travel. We have over 35 years’ experience in organising world-leading travel exhibitions.
About World Travel Market
World Travel Market (WTM) portfolio comprises six leading B2B events across four continents, generating more than USD 7 billion of industry deals. These events include:
WTM London, a must-attend three-day exhibition for the worldwide travel and tourism industry. About 50,000 senior travel industry professionals, government ministers and international media visit ExCeL London every November, generating about GBP 3.4 billion of travel industry contracts. The next edition will take place from 4-6 November, 2019. For more information, visit: http://london.wtm.com/.
Travel Forward, a new travel technology event co-located with WTM London and part of the WTM portfolio of events. The inaugural Travel Forward conference, exhibition and buyer programme will take place from 4-6 November, 2019 at ExCeL London, showcasing next-generation technology for travel and hospitality. For more information, visit: http://travelforward.wtm.com/.
WTM Latin America, an exhibition that attracts about 9,000 senior executives and generates about USD 374 million of new business. Taking place in Sao Paulo, Brazil, this show attracts a global audience to meet and shape the direction of the travel industry. More than 8,000 unique visitors attend the event to network, negotiate and discover the latest industry news. The next edition will take place in 2020. For more information, visit: http://latinamerica.wtm.com/.
WTM Africa, which was launched in 2014 in Cape Town, South Africa. Nearly 5,000 travel industry professionals attend Africa’s leading inbound and outbound travel and tourism market. WTM Africa delivers a proven mix of hosted buyers, media, pre-scheduled appointments, on-site networking, evening functions and invited travel trade visitors. The next event will take place in 2020. For more information, visit: http://africa.wtm.com/.
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E-mail: nathalie.visele@shamalcomms.com
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