Dubai: Registration of entries for the recently announced Marketing Effectiveness Awards has officially closed, with the number of category submissions, both nationally and internationally, exceeding expected figures.
"We are very enthusiastic about the high level and quality of response we have received from the industry throughout the region. This fact reiterates our belief that the business public has been lacking such an outlet to showcase its efforts in effective marketing communications," commented Barry Gray, Managing Director of event organisers, Gray Business Communications.
The entries range geographically from Saudi Arabia, Bahrain, Oman, UAE and Qatar to Yemen. They cover the breadth of the listed categories including new brand launch, new product launch, brand revitalization, brand alliances, integrated communications, public relations, customer loyalty, government/semi-government marketing, marketing achievement large company, marketing achievement small/medium company, as well as Young Marketer of the Year.
The high level of entries includes a mix of industries including finance, retail, media and advertising, automotive, travel and tourism, healthcare and telecommunications from some of the best-known names in their respective industries such as Al Futtaim Motors, Al-Jazeera Channel, Bank Muscat, Cadillac, Emirates Post, Glaxo Smithkline, Gulf Air, LG, Microsoft, Panadol and Saudi Telecom.
The distinguished list of entries is mirrored in the selection of judges for the awards event, which includes Ron de Pear, Billets International; Anita Mehra Homayoun, Dubai Civil Aviation; Lance de Masi, American University of Dubai; Trevor Stokes, Amex Middle East and Ramzi Raad, TBWA/Raad, all lending their experience and expertise to decide on the winners.
Commenting on the awards, Anita Mehra Homayoun, Director of Marketing and Corporate Communications for Dubai Civil Aviation, who is one of the panel of judges, said "These awards are important and different because they recognise the impact and effectiveness of good creative work in terms of the results it achieved. Having great branding, design and marketing is only useful if it gets results."
The Marketing Effectiveness Awards will be presented on February 9th at the Madinat Jumeirah in Dubai, organised under the auspices of Gulf Marketing Review, and sponsored by leading brands in the region including main sponsors Cadillac and BBC World along with Amex, HSBC, The Economist, Nokia, HP, Synovate and Arjo Wiggins.
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For further information please contact:
Arafaat Ali Khan/Sandy Barqawi
Landmark Public Relations
Dubai Media City
Dubai
U.A.E.
Tel.: (009714) 391 2140/1/2/3/4
Fax: (009714) 390 4345
© Press Release 2005
