Riyadh, KSA: As the Kingdom proceeds with the gradual return to operational life, the need increases for both the public and private sectors to provide a healthy environment for its workforce, in accordance with health standards and conditions of social separation set by the Ministry of Health in the fight against COVID-19.

The importance of the cleaning and disinfection services sector in the Kingdom is increasing, and it is necessary to provide the right solutions, services and products for the public and private sectors to ensure a safe setting for employees to return to work, and a healthy environment that promotes consumer confidence.

Fine Hygienic Holding has officially announced the launch of Fine Disinfection Solutions, a dedicated integrated service in the Kingdom of Saudi Arabia, Jordan and the UAE for all companies and business navigating the Covid-19 pandemic and limiting its spread. It is also preparing to launch in the Egyptian market later this year.

James Michael Lafferty, CEO of Fine Hygienic Holding, a world leader in public health and hygienic paper products, emphasized the importance of a return to normality of the Saudi market, the largest in the region and one of the most vital economic regions in the world, in line with government directives.

Lafferty said: “As a leading player in the global hygiene industry, we are fully aware of our strategic role in the fight against the Covid-19 pandemic. On top of our broad range of retail products that help regional families and businesses safeguard against Coronavirus, we are optimising our expertise in sterilized solutions and products to up the disinfection ante with Fine Disinfection Solutions. It is an ideal solution specifically for companies that plan to resume their work after having worked remotely during lockdown."

The new system includes a wide range of sterilization and cleaning solutions using the latest technologies such as spraying and steam cleaning, within a complete system that provides the highest levels of disinfection, ensuring safe surfaces and eliminating harmful bacteria, fungi, allergens and viruses, including the Coronavirus.

Fine Disinfection Solutions offers a complete treatment, including safe waste management operations and safety instructions, in addition to a post sterilization process. All work is undertaken by highly trained disinfection professionals sporting the full armoury of personal protective equipment (PPE), including suits, gloves and Fine Guard face masks, as well as a range of Fine products including sterilised paper tissues and no-touch wastebaskets.

All disinfection products are approved by international and local governing bodies, including the Saudi Food and Drug Authority and MEDCERT, an approved German healthcare audit agency set up by the Ministry of Health.

In early March, Fine was awarded the prestigious ‘Sterilised Brand of the Decade Award’ by the Family Hygiene Institute (FHI), which operates under the auspices of the Medical Wellness Association (MWA), a globally recognised collection of the finest doctors and wellness professionals working to promote proven global hygiene practices, especially for families. 


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