Hygienic paper industry leader expects to maintain strong performance in 2009 with continued focus on quality
FINE, the market leader in the Middle East's hygienic paper industry continues to maintain its market stronghold in Saudi Arabia, according to a recent Nielsen Retail Audit Figure report, which reveals that FINE enjoys a market share of 32% in the Kingdom.
Recently FINE announced an impressive 15.17% growth for 2008, which it credited to strong sales of its facial tissues. Last year also saw FINE introduce a new brand of disposable baby diapers - Finee.
Peter Janho, FINE's Chief Area Officer for the Arabian Peninsula and Iran said, "Our continued market leadership in KSA underlines our major emphasis on quality and innovation, in line with consumer requirements, As we are focusing our efforts on providing a germs free product through using the STERIPRO technology which guarantee that the tissue box is 100% germs free before packing process. Further, we have been extremely proactive in terms of introducing limited edition designs to coincide with different seasons or festivals, a factor that has been well appreciated by our customers, as reflected in the sales volume."
"Looking ahead, we are confident of maintaining this level of performance in 2009 as well, continuing our strategy of regular product innovations and maintaining the highest standards of quality, comfort and hygiene," he added.
FINE is a part of the Jordan based Nuqul Group and its stable of products includes facial tissues, toilet paper, baby diapers, wet wipes, refreshing towels, adult briefs, jumbo rolls, kitchen towels and sanitary pads. FINE has a manufacturing unit at the Jebel Ali Free Zone in Dubai that is equipped with state-of-the-art equipment and facilities, and employs around 300 highly-skilled staff. Currently FINE has an established presence in most of the Middle East countries including Jordan, Egypt, Lebanon, Saudi Arabia, Yemen and the UAE, and also in the USA.
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About FINE
FINE is the brand name of a wide variety of products produced by FINE Hygienic Paper FZE. The company is a part of the Nuqul Group, and has its headquarters in Jordan. A market leader in the hygienic paper industry in the Middle East, FINE today is synonymous with 'paper tissue'. Committed to maintaining the highest standards of quality in all aspects of production, FINE introduced the 'Steri Pro' process of sterilizing tissues which guarantees that the tissues are 100 per cent germ-free before they are packed.
The commitment to excellence is manifested in its factories, which are equipped with state-of-the-art machinery, highly qualified and experienced staff, and the determination to continually improve on and upgrade production facilities.
The Fine brand name encompasses kitchen towels, toilet rolls, jumbo rolls, adult briefs and wet wipes, in addition to different variants of facial tissue.
Other brands that the company markets, include Lido and Baby Fine diapers, Lady Fine and Cinderella sanitary napkins and Smile (economy facial tissue).
About Nuqul Group
The Jordan-based Nuqul Group is one of the region's leading industrial conglomerates. It brings together 27 regional and global companies, 5,000 employees, and exports its products to over 45 exports markets worldwide.
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© Press Release 2009
