26 December 2007
FINE, the market leader in the Middle East's hygienic paper industry recently held the first draw in its 'SMS to Win with Fine' contest. Peter Janho, FINE's Chief Area Officer for Arabian Peninsula and Iran, senior officials from MobiBrands - the mobile marketing company, Ms. Moza Mattar from the Dubai Economic Department, and FINE's marketing team were present on the occasion.
Winners of the contest - Mr. Suyog Pradhan, Mr. Murugan Parangunni, Mr. Pahal Singh Thapa, Mr. Ahmed Ayoub Mohammed, Mr. Maher Abdel Salem El Khatib, Ms. Grace Braganza, Ms. Rowena Infante Malic, Mr. Sanjay, Mr. Anjum Mr. Glayden, Mr. Ram Bahadur Meche, Ms. Wila Bella D'Ortega and Mr. Aysar Ibrahim, Mr. Shihabudeen and Mr. Mohammed Nahim - were awarded attractive prizes from Sony, ranging from Bravia LCD TVs, PlayStation 2 video game consoles, Handycams, DVD players and Micro Vault USB drives. The 'SMS to Win with Fine' contest requires consumers to SMS the answer to a simple question that can be found on a leaflet inserted along with packs of FINE facial tissues and pack of ten FINE toilet rolls. The competition runs until January 6, 2008 with the second draw to be held on January 7, 2008.
Peter Janho, Chief Area Officer for Arabian Peninsula and Iran, said, "We received an overwhelming response to this contest. Mobile penetration in the UAE is the highest in the region and consumers here have demonstrated a trend to participate frequently in mobile based promotions. FINE has effectively capitalised on this through the 'SMS to Win' contest. We congratulate all the winners of this draw and wish participants of the next draw the best of luck."
Over the years, FINE has earned a reputation in the market for manufacturing hygienic paper products of the highest quality. The company has been the recipient of many marketing awards including 'Arab Superbrand' for three years - 2004, 2006 and 2007 in addition to winning the 'Best Toiletry Product of the Year' Award at the Retail News Middle East Awards 2006.
- Ends -
About FINE
FINE is the brand name of a wide variety of products produced by FINE Hygienic Paper FZE. The company is a part of the Nuqul Group, and has its headquarters in Jordan. A market leader in the hygienic paper industry in the Middle East, FINE today is synonymous with 'paper tissue'. Committed to maintaining the highest standards of quality in all aspects of production, FINE introduced the 'Steri Pro' process of sterilizing tissues which guarantees that the tissues are 100 per cent germ-free before they are packed.
The commitment to excellence is manifested in its factories, which are equipped with state-of-the-art machinery, highly qualified and experienced staff, and the determination to continually improve on and upgrade production facilities.
The Fine brand name encompasses kitchen towels, toilet rolls, jumbo rolls, adult briefs and wet wipes, in addition to different variants of facial tissue.
Other brands that the company markets, include Lido and Baby Fine diapers, Lady Fine and Cinderella sanitary napkins and Smile (economy facial tissue).
About Nuqul Group
The Jordan-based Nuqul Group is one of the region's leading industrial conglomerates. It brings together 27 regional and global companies, 5,000 employees, and exports its products to over 45 exports markets worldwide.
For further information, please contact:
Orient Planet PR & Marketing Communications
PO Box 23345, Dubai, UAE
Tel : +971 4 3988901
Fax : +971 4 398894
Email : info@orientplanet.com
Website : www.orientplanet.com
FINE, the market leader in the Middle East's hygienic paper industry recently held the first draw in its 'SMS to Win with Fine' contest. Peter Janho, FINE's Chief Area Officer for Arabian Peninsula and Iran, senior officials from MobiBrands - the mobile marketing company, Ms. Moza Mattar from the Dubai Economic Department, and FINE's marketing team were present on the occasion.
Winners of the contest - Mr. Suyog Pradhan, Mr. Murugan Parangunni, Mr. Pahal Singh Thapa, Mr. Ahmed Ayoub Mohammed, Mr. Maher Abdel Salem El Khatib, Ms. Grace Braganza, Ms. Rowena Infante Malic, Mr. Sanjay, Mr. Anjum Mr. Glayden, Mr. Ram Bahadur Meche, Ms. Wila Bella D'Ortega and Mr. Aysar Ibrahim, Mr. Shihabudeen and Mr. Mohammed Nahim - were awarded attractive prizes from Sony, ranging from Bravia LCD TVs, PlayStation 2 video game consoles, Handycams, DVD players and Micro Vault USB drives. The 'SMS to Win with Fine' contest requires consumers to SMS the answer to a simple question that can be found on a leaflet inserted along with packs of FINE facial tissues and pack of ten FINE toilet rolls. The competition runs until January 6, 2008 with the second draw to be held on January 7, 2008.
Peter Janho, Chief Area Officer for Arabian Peninsula and Iran, said, "We received an overwhelming response to this contest. Mobile penetration in the UAE is the highest in the region and consumers here have demonstrated a trend to participate frequently in mobile based promotions. FINE has effectively capitalised on this through the 'SMS to Win' contest. We congratulate all the winners of this draw and wish participants of the next draw the best of luck."
Over the years, FINE has earned a reputation in the market for manufacturing hygienic paper products of the highest quality. The company has been the recipient of many marketing awards including 'Arab Superbrand' for three years - 2004, 2006 and 2007 in addition to winning the 'Best Toiletry Product of the Year' Award at the Retail News Middle East Awards 2006.
- Ends -
About FINE
FINE is the brand name of a wide variety of products produced by FINE Hygienic Paper FZE. The company is a part of the Nuqul Group, and has its headquarters in Jordan. A market leader in the hygienic paper industry in the Middle East, FINE today is synonymous with 'paper tissue'. Committed to maintaining the highest standards of quality in all aspects of production, FINE introduced the 'Steri Pro' process of sterilizing tissues which guarantees that the tissues are 100 per cent germ-free before they are packed.
The commitment to excellence is manifested in its factories, which are equipped with state-of-the-art machinery, highly qualified and experienced staff, and the determination to continually improve on and upgrade production facilities.
The Fine brand name encompasses kitchen towels, toilet rolls, jumbo rolls, adult briefs and wet wipes, in addition to different variants of facial tissue.
Other brands that the company markets, include Lido and Baby Fine diapers, Lady Fine and Cinderella sanitary napkins and Smile (economy facial tissue).
About Nuqul Group
The Jordan-based Nuqul Group is one of the region's leading industrial conglomerates. It brings together 27 regional and global companies, 5,000 employees, and exports its products to over 45 exports markets worldwide.
For further information, please contact:
Orient Planet PR & Marketing Communications
PO Box 23345, Dubai, UAE
Tel : +971 4 3988901
Fax : +971 4 398894
Email : info@orientplanet.com
Website : www.orientplanet.com
© Press Release 2007
