Latest collection is a fusion of style and iconic design

Dubai, UAE (May 29, 2007) - Tiffany & Co., the internationally renowned name for quality and design excellence have introduced men's accessories in timeless designs as a perfect way to commemorate Father's Day this year. It is a great way to surprise your father with this unusual Tiffany gift with its unique designs.

Tiffany's men's collections have been an instant hit with innumerable Hollywood and sports celebrities who have shown great passion for these sophisticated creations. The new designs are sure to delight your parent, who would like to wear it everyday because a Tiffany piece always remains in style. However, it is the high quality standards of the brand, which make all the difference. Tiffany's standards have been the very measure of excellence in the realm of fine jewellery worldwide for more than 50 years now. Their style is instantly recognizable yet consistently innovative.

Pegah Goldooz, General Manager for Tiffany & Co. UAE, said: "If you are looking for a gift for your dad this Father's Day, visit your nearest Tiffany and Co. store to find a great gift that he'll love and cherish forever. The new collection includes men's cuff links, key rings, key chains, money clips, card holders, pens and more. You can present this beautiful gift in a stylish white ribbon bound blue box. Important events should be celebrated and remembered always and a Tiffany gift honours that sentiment you have for your father perfectly."

If your father is young at heart, then a Tiffany bracelet is the best choice. Made in sterling silver, or platinum with a dash of gold, it exudes a personal expression that your father will be proud to claim as his own. But there are many other delightful gift possibilities, you would not like to miss this Father's Day because these pieces have been designed to accent dynamism and lend power to a man's presence. They portray the personality of a man who likes to stay ahead of the fashion trends and also incorporate the subtle inspiration from the effect of technological advances on every aspect of our lives and culture.

However, it is important to know your father's likes and dislikes. After all, jewellery is a way to express oneself. Thus you should only gift your father an accessory, which he appreciates.

Though men's accessories are not so interesting, Tiffany's latest collection is visually stunning. It pleases the eye and is durable enough to withstand everyday use. The collection also reflects the change in men's tastes and lifestyle today. The collection is crafted to exemplify a man's essence of strength and power. So be the first one to take your pick and give your father a Tiffany gift which allows him to express his personality and style. The beautifully crafted range of accessories is the ultimate for a sophisticated man.

Though men's accessories market is expanding, only Tiffany pieces can boast of celebrity endorsement. These fashion trendsetters accentuate accessories as a prominent way to express their individual style and prowess. In the past year sales of men's accessory collection accounted for a 10 per cent increase in Tiffany's profits, prompting this fine manufacturer to introduce and expand its men's lines. Thus there are incredibly beautiful designs tailored to enhance the beauty of the love that it represents. Those who are choosing a Tiffany gift for their father this season, can take pride in their decision because it demonstrates their fashion sense and their financial savvy background.

So make a smart choice. Choose from Tiffany's versatile men's range and present a gift to your father, brighten his day and cherish this memorable moment. Tiffany's men's collection caters for all tastes, budgets and occasions. The accessories collection is available at all Tiffany & Co. outlets in Dubai and Abu Dhabi.  

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About Tiffany & Co.:
Tiffany & Co. is America's premier purveyor of jewels and timepieces, as well as luxury table, personal and household accessories. It was founded in 1837 by Charles Lewis Tiffany and established on the belief that 'good design is good business'. All Tiffany & Co. designs are presented in the Tiffany Blue Box R, recognised around the world as an icon of distinction and a symbol of the ultimate gift to celebrate life's most joyous occasions.

Today, the company's 100-plus boutiques in 17 countries continue the company's tradition of excellence. In Dubai, there is a Tiffany & Co. boutique in BurJuman Centre, Deira City Centre and the latest, in Wafi City. For details, visit www.tiffany.com.

About Damas:
From a humble beginning in 1907, Damas has grown to become UAE's biggest jewellery house. Not just limited to the Emirates, Damas is today a global brand. With over 200 sales points worldwide, the jewellery house boasts of its presence in the entire gulf region, including Egypt, Sudan, Jordan, Oman, and Lebanon to far off places like India, USA, Italy, Libya and the Maldives.

Nearly all big, internationally acclaimed jewellery and watch brands of the world are present at Damas. The famous retailer houses well-known names like Tiffany & Co., Mikimoto, Paspaley, Escada, Pasquale Bruni, Leo Pizzo, Laurentia, Baraka, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant. These are just a few among a list which is exhaustive.

Damas needs no introduction but the basic tenets of excellent craftsmanship, unsurpassable quality, visionary leadership, best customer service and untainted reputation are at the core of its standing. Recognising its praise worthy contribution to the jewellery industry, Damas has won many prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery designing.

For more information, please contact:
THE IDEA AGENCY - PR Department
Telephone: +971 4 3434424
Fax: +971 4 3434305
Email: pr@tia.ae

© Press Release 2007