Kuwait City; 26 September, 2012: Fajr Al Eman General Trad. & Cont. Co., an affiliate of Khatif Holding, today announces the signing of a partnership agreement with Aplica Morteros Especials, a leading specialized mortar manufacturer in Europe. The partnership further complements Fajr Al Eman's commitment to meet the evolving needs of construction sector in Kuwait and across the MENA region.
The partnership came at a time when the industry is witnessing a huge demand for high performance construction materials. Under the terms of the partnership agreement, Aplica Morteros Especials will provide a suite of unmatched quality products to Fajr Al Eman, who in turn will distribute the materials locally.
The agreement between the two parties was signed by Mr. Ali Khanafer, Chief Executive Officer, Fajr Al-Eman; and Mr. Daniel Rueda, International Managing Director, Aplica Morteros Especials.
Commenting on the partnership, Mr. Ali Khanafer, said: "We are extremely proud to have joined hands with Aplica Morteros Especials, which is one of the most reputed mortar manufacturer in Europe. As a building materials manufacturer, the quality of products is critical to our overall competitiveness. As we formalize this partnership today, we are confident that our customers in the Middle East, including here in Kuwait, will reap great benefits from this alliance."
"Today's announcement represents a significant milestone for both Fajr Al-Eman and Aplica Morteros Especials - and more importantly, for the regional construction sector," said Mr. Daniel Rueda. "This partnership provides a range of powerful synergies that will significantly enhance our ability to provide world-class construction products to rapidly growing countries in the Middle East. Building upon Fajr Al-Eman's strong local expertise, we will be uniquely positioned to meet the growing needs and capture future opportunities in this high-growth sector."
Adding further, Mr. Sami Hussein, COO, Fajr Al-Eman said: "There is a huge demand in the market for higher quality of materials and Aplica products work better for the MENA weather conditions. These products not only outperform competition, but also set high standards, meet market requirements and the vast range available enhances our company offerings. Along with this exclusive partnership come several advantages for our customers including a wide range of quality products under different categories of great value."
With a vast regional presence and established partnerships in Kuwait, Fajr Al Eman provides solutions to various sectors including construction, finishing, maintenance, restoration and retail. The company represents many international firms and serves as an affiliate to several globally operating companies in Kuwait and the region.
Aplica Morteros Especials offers products and solutions for tiling, finishing, decoration, environment-friendly mortars, concrete repair, anchoring, cosmetic and sealing mortars; self-leveling mortars, chemical additives and insulation and waterproofing.
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About Fajr Al-Eman
Established in 1993, Fajr Al- Eman has grown rapidly to become one of Kuwait's leading names and flourishing firms in the finishing and construction sectors in Kuwait. The company's commitment and determination to offer highly qualified standards of service along with a strategic vision of the housing and construction sectors in Kuwait has led the company to form an expert team of professionals in finishing, engineering and construction. Fajer Al Eman provides Construction, Maintenance, Industrial, Finishing, Trading of unrivalled quality and reliability to customers.
About Aplica Morteros Especiales
Aplica Morteros Especiales is taking on the challenge of leading the special cement-based mortars market. After a period of great expansion, APLICA has become one of the top five most important special mortar manufacturers in Spain. We have reached this position by strengthening our commitment to sustainable development, the care on the environment by offering environmentally-friendly products, and the development of special products using the latest available technology. For this, we have highly advanced facilities in Spain, with a manufacturing capacity that provides us a total guarantee to cover the needs of such a dynamic and exigent market like building market.
About Khatif
Established in 2008, Khatif Holding is a Kuwaiti based venture capital and acquisition company which seeks to acquire significant shares in small to medium sized enterprises. With more than 35 years of financial and operational experience with regional insights, it procures niche business opportunities in the GCC and MENA region. Khatif management comprises of a diverse group of experts with broad experience in a range of different industries.
For more information please contact:
Nadin Alami / Stacy Lobo
Tel: 22901571/2
Email: nadin.alami@bm.com / stacy.lobo@bm.com
© Press Release 2012