Dubai, UAE: Fairs & Exhibitions has opened online registration for visitors planning to attend Dubai's Gulf Pack and Gulf Print exhibitions in April.
Fairs & Exhibitions, the organisers of Gulf Pack and Gulf Print, will use the data captured in the registration process to provide show exhibitors with information about their audience demographics as well as to further target exhibition marketing activities.
Sue Rothwell, Group Event Director at Fairs & Exhibitions, says that the ability to register for the event via the exhibition websites offers multiple advantages.
"Visitors to Gulf Pack and Gulf Print who have pre-registered their details online will find arrival at the exhibition quick and easy. Also, by telling us about their particular interests we are able to provide pre-event information that is customised to suit their particular requirements as visitors," she said.
Visitor marketing is being focused on the printing, packaging, retail, logistics and food & beverage sectors across the Middle East. Fairs & Exhibitions are using email and SMS campaigns to keep audiences up to date with information such as new exhibitors coming on board, planned product demonstrations and announcements and conference programme updates.
The 2009 edition of Gulf Pack and Gulf Print will include several new features including the Thought Leadership Conference, featuring industry experts from the global printing and packaging industries. Show visitors can register to attend the Thought Leadership Conference when completing their online visitor registration.
Sales of floor space for both Gulf Print and Gulf Pack have already exceeded that of the last exhibition in 2007 with companies including Xerox, Canon, Heidelberg and Crown Bevcan having already confirmed their attendance.
Gulf Pack and Gulf Print will run side-by-side at the Dubai Airport Expo Centre from April 6 - 9, 2009. Those interested in attending the event can register their details at www.gulfpack.info and www.gulfprint.info.
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About Fairs & Exhibitions (F&E):
F&E has been delivering world class events for 50 years. The company now creates and organises international trade events for business and consumers from all over the world. Since the mid 1970s the company has focused on events in the rapidly developing West Asia and Middle East, specifically the Gulf region in Dubai, UAE, one of today's most vibrant trading zones with the world's fastest growing economy.
F&E's strengths, skills and experience are in sales, marketing, event management, venue development and public relations. The company prioritises quality, value and excellence for all its shows, delivering genuine and cost-effective business opportunities for its clients.
The Executive Board of F&E has over 100 years combined experience in the business of creating, launching and organising events and enjoys the close support of many government bodies, trade associations and leading business organisations, as well as the countless number of companies F&E has helped promote and sell their products.
The company is now evolving through a period of growth and development to broaden its portfolio and further strengthen its team of highly-skilled individuals. It remains one of the most influential event organisers of its generation.
With offices in Dubai and the UK, the company has an expanding team of skilled and dedicated exhibition professionals, with an additional established international network of sales agents and associates.
F&E recently became a member of the Tarsus Group plc which was founded, and listed on the London Stock Exchange, in 1998. With offices in the UK (London), USA (Milwaukee), France (Paris), Germany (Dûsseldorf) and China (Shanghai), the international business-to-business media group has interests in exhibitions, conferences, publishing and online media.
For further information:Lorraine Pacey,
Action Dubai,
UAE.
Tel: + 971 4 390 2960;
fax: +9714 390 8161.
Email: lorraine.p@actionprgroup.com
© Press Release 2008
