Double miles offered during introductory launch

Dubai, UAE, November 22, 2004 - Fairmont Hotels & Resorts and Skywards, frequent flyer programme of Emirates and SriLankan Airlines, have announced a new marketing partnership.  Effective immediately, guests at Fairmont Hotels & Resorts can earn 500 Skywards Miles for every qualifying stay at all Fairmont locations including The Fairmont Dubai, New York's The Plaza and The Fairmont Royal York in Toronto.

To celebrate this newly formed partnership, Fairmont is offering an added incentive of double Skyward Miles for all qualifying stays up until December 31, 2004.  Qualifying stays are subject to hotel availability at published rack, corporate or package rates. 

Brian LaBelle, Skywards Vice-President said: "We welcome Fairmont Hotels & Resorts and are pleased to have such a valuable brand as our new hotel partner. We're delighted to offer Skywards members yet another opportunity for earning Miles to exchange for valuable rewards."

With Emirates' recent introduction of daily non-stop fights to New York from Dubai, and the company's plans to expand service to other North American cities in the near future, members of Skywards are poised to discover the fabled destinations of the luxury hotel brand's properties in the U.S. and Canada.  Many members will already be familiar with The Fairmont Dubai, Fairmont's flagship property overseas, which has been recognized by business and leisure travelers alike as one of Dubai's top luxury hotels since opening in 2002.

"This new alliance with Fairmont gives Skywards members an additional benefit and enhances both brands' presence in key markets," said Brian Richardson, Fairmont's Vice President, Brand Marketing & Communications.

-Ends-

About Skywards
Skywards is the award-winning frequent flyer programme of Emirates and SriLankan Airlines. Rewards for a passenger's loyalty and business include earning Skywards Miles on every flight with Emirates, SriLankan and its partner airlines and hotels worldwide, in addition to car hire and financial services companies.  Skywards Miles can be redeemed for free flights to hundreds of destinations, for leisure activities and quality goods.  Visit www.skywards.com.

About Fairmont
Featuring a collection of fabled castles, secluded lodges, storied meeting places and modern retreats, Fairmont Hotels & Resorts opens the doors to some of the world's most celebrated addresses.  With locations throughout six countries, our 44 distinctive hotels - including The Fairmont San Francisco, The Fairmont Banff Springs and The Plaza - promise travelers unparalleled settings, rich experiences and lasting memories.  Future Fairmont properties include The Fairmont Mayakob?, Riviera Maya (2005) and The Fairmont Cairo (2006). For more information on Fairmont Hotels & Resorts or reservations, please call the Regional Sales & Marketing Office at Tel. 971-4332-5555, Email: me@fairmont.com, or visit www.fairmont.com.

Distributed for Fairmont Hotels and Resorts by Polaris Public Relations.

For more information, please contact
Abha Malpani/Rana Bechara
Polaris Public Relations
Dubai,
UAE
Tel: (04) 3348521
Fax: (04) 3341326
E.mail: abha@polaris-me.com

© Press Release 2004